Business Idea

Start A Gym Bag Brand

About

Starting a gym bag brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell gym bag, or selling gym bag online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a gym bag brand ➜

Key stats

market size
$1B
starting costs
$31.6K
gross margin
30%
avg product price
$5
time to build
9 months
growth
SEO
time investment
Side project
work from home?
Yes

About

Starting a gym bag brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell gym bag, or selling gym bag online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a gym bag brand ➜

Key stats

market size
$1B
starting costs
$31.6K
gross margin
30%
avg product price
$5

 

time to build
9 months
growth
SEO
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,100
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $0 $2,300
Software Expenses $150 $2,420
Other Expenses $0 $300
Total Startup Costs $3,117 $55,720

Successful Businesses

Business URL Rank
Stella McCartney stellamccartney.com #5,957
Chloe chloe.com #16,695
Off White off---white.com #20,585
Head head.com #80,882
Combat Sports : Buy Venum Fight Gear & Fightwear venum.com #89,773
American Barbell americanbarbell.com #102,725
Caraa caraasport.com #183,207
Ringside Boxing Home ringside.com #266,008
Muay Thai Training & Equipment fairtex.com #367,148
HOIST Fitness hoistfitness.com #388,088
EleVen by Venus Williams elevenbyvenuswilliams.com #427,423

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a gym bag brand. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the gym bag brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With starting a gym bag brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A gym bag brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your gym bag brand are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the gym bag brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a gym bag brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting a gym bag brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.