Start A Golf Club Brand - Business Ideas
Golf is surging in popularity, and golf clubs and grips are increasingly in short supply globally. Reports indicate that more money is spent annually on golf clubs and balls than other sporting equipment. Another factor responsible for the increased demand for golf clubs is the new technology that increases club performance.
Therefore, starting a golf club brand to satisfy the increasing demand for golf clubs can be a profitable business.
If you are planning to start a golf club brand, research the market and understand the features golfers want in golf clubs.
You can set up a golf club manufacturing business that uses the latest technology to enhance players’ performance. Alternatively, you could find a manufacturer of golf clubs and start a golf club distribution business as a retailer or a wholesaler.
Starting a golf club brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell golf club, or selling golf club online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a golf club brand ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Equipment & Supply Expenses |
$66 |
$700 |
|
Retail Business Expenses |
$1,250 |
$11,650 |
|
Inventory Expenses |
$350 |
$14,750 |
|
Software Expenses |
$162 |
$3,094 |
|
Advertising & Marketing Costs |
$75 |
$5,286 |
|
Training & Education Expenses |
$0 |
$850 |
|
Total Startup Costs |
$7,877 |
$71,297 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
GolfNow |
golfnow.com |
11,419 |
|
|
ClubCorp |
clubcorp.com |
61,929 |
|
|
Golf Discount |
golfdiscount.com |
63,844 |
|
|
COBRA Golf |
cobragolf.com |
67,979 |
|
|
ClubHouse Online |
clubhouseonline-e3.com |
100,523 |
|
|
FootJoy |
footjoy.com |
105,775 |
|
|
The Bay Club Company |
bayclubs.com |
225,340 |
|
|
Shaughnessy Golf and Country Club |
shaughnessy.org |
228,185 |
|
|
Columbus Zoo and Aquarium |
columbuszoo.org |
233,669 |
|
|
BombTech Golf |
bombtechgolf.com |
241,310 |
|
|
Blackhawk Country Club |
blackhawkcc.com |
248,673 |
Pros & Cons
| Pros | Description |
|---|---|
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Unlimited income potential |
With starting a golf club brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
|
Predictable income stream |
Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless! |
|
Higher likelihood of getting referrals |
This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product. |
|
Location is everything! |
When operating a physical storefront, the location often speaks for itself and serves as it's very own marketing tool! It's important to choose a location in a high traffic area so you can spark curiosity and get people through your door! |
|
Simple business model |
A golf club brand has the advantage of a simple business model, which makes launching and building the business more seamless. |
| Cons | Description |
|---|---|
|
Longer Sales Process |
A golf club brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
|
High overhead expenses |
With starting a golf club brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
|
Difficult to scale |
With a golf club brand, it can be challenging to find ways to scale. Check out this article that discusses scaling your business and the challenges that come with it. |
|
Learning Curve |
When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you. |
|
Equipment Breakdowns |
Over the years, your equipment can get damaged, break down, and may need repairs which can be expensive. It's important you prepare for these expenses and try to avoid damages/wear & tear as much as possible. |
|
Recession-Impacted Industry |
When the economy is down, golf club brand's are one of the first things to be cut. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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