Start A Freelance Video Production Business - Business Ideas
More people prefer watching videos over reading text. This trend has led to the widespread adoption of video across multiple platforms, including mobile devices, social media platforms, and video hosting platforms.
With the increasing demand for video services, there is an excellent opportunity for Freelance videographers. If you are a videographer looking to start your new business, consider becoming a freelance video production expert.
To become a freelance videographer, you need a professional camera and video editing software. Remember that you do not need to have every piece of equipment immediately. Learn video editing and videography skills to handle the customer's requirements confidently.
Starting a freelance video production business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell freelance video production, or selling freelance video production online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a freelance video production business ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$150 |
$250 |
|
Website Costs |
$223 |
$7,015 |
|
Business Formation Fees |
$600 |
$4,700 |
|
Software Expenses |
$162 |
$2,894 |
|
Advertising & Marketing Costs |
$0 |
$1,400 |
|
Total Startup Costs |
$1,135 |
$23,259 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Tongal |
tongal.com |
212,382 |
|
|
Freelance Video Collective |
freelancevideocollective.com |
216,295 |
|
|
HenkinSchultz |
henkinschultz.com |
813,814 |
|
|
Ryan Wilson Video |
ryanwilsonvideo.com |
2,273,585 |
|
|
Indie Oven |
indieoven.com.ar |
3,579,757 |
|
|
Freelance Video Editing Services |
freelancevideoeditors.in |
3,716,292 |
|
|
Contract Mint |
contractmint.com |
3,843,472 |
|
|
ToonGrin.com |
toongrin.com |
7,740,521 |
|
|
The Crewing Company |
thecrewingcompany.com |
9,002,709 |
|
|
4k Freelance |
4kfreelance.com |
9,483,357 |
|
|
214 Media |
214media.com |
9,577,880 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Little startup costs required |
The cost to start a freelance video production business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259. |
|
Rewarding work |
Starting a freelance video production business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
No overhead costs |
To get your freelance video production business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money! |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your freelance video production business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Longer Sales Process |
A freelance video production business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
|
Work can be inconsistent |
As a freelance video production business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have. |
|
Lack of benefits |
With a freelance video production business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming. |
|
Isolation |
Often times, as a freelance video production business, you typically work alone and do not have much face-to-face interaction with other team members. |
|
Taxes |
As a freelance video production business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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