Start A Freelance Video Production Business - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Freelance Video Production Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

More people prefer watching videos over reading text. This trend has led to the widespread adoption of video across multiple platforms, including mobile devices, social media platforms, and video hosting platforms.

With the increasing demand for video services, there is an excellent opportunity for Freelance videographers. If you are a videographer looking to start your new business, consider becoming a freelance video production expert.

To become a freelance videographer, you need a professional camera and video editing software. Remember that you do not need to have every piece of equipment immediately. Learn video editing and videography skills to handle the customer's requirements confidently.

Starting a freelance video production business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell freelance video production, or selling freelance video production online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a freelance video production business ➜

Key Stats

market size

$37.4B

starting costs

$11.7K

gross margin

90%

avg product price

$150

time to build

270 days

business model

Software

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Employee & Freelancer Expenses	$150	$250
Website Costs	$223	$7,015
Business Formation Fees	$600	$4,700
Software Expenses	$162	$2,894
Advertising & Marketing Costs	$0	$1,400
Total Startup Costs	$1,135	$23,259

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Tongal	tongal.com	212,382
Freelance Video Collective	freelancevideocollective.com	216,295
HenkinSchultz	henkinschultz.com	813,814
Ryan Wilson Video	ryanwilsonvideo.com	2,273,585
Indie Oven	indieoven.com.ar	3,579,757
Freelance Video Editing Services	freelancevideoeditors.in	3,716,292
Contract Mint	contractmint.com	3,843,472
ToonGrin.com	toongrin.com	7,740,521
The Crewing Company	thecrewingcompany.com	9,002,709
4k Freelance	4kfreelance.com	9,483,357
214 Media	214media.com	9,577,880

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a freelance video production business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.
Rewarding work	Starting a freelance video production business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs	To get your freelance video production business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your freelance video production business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process	A freelance video production business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a freelance video production business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a freelance video production business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation	Often times, as a freelance video production business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes	As a freelance video production business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

See all cons ➜

Marketing Ideas

1

Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.

Learn more about affiliate program ➜
2

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
3

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

212,382

216,295

813,814

2,273,585

3,579,757

3,716,292

3,843,472

7,740,521

9,002,709

9,483,357

9,577,880

Pros & Cons

Marketing Ideas

Affiliate Program

Word of mouth

Social Media Advertising