Start A Fitness Center - Business Ideas

Start A Fitness Center - Business Ideas
Start A Fitness Center

Are you interested in starting a business that revolves around health and body fitness? How about setting up a fitness center?

A fitness center business is a health, recreational, and social facility geared towards exercise and other physical activities. These centers serve people who may want to do workouts to get into shape and improve their overall health.

The health and fitness industry is one of the fastest-growing industries today. Some factors behind the sector’s popularity include a health-conscious population who want to avoid lifestyle-related illnesses, social media influence, and a shift towards better healthcare.

Starting a fitness center business can be a fun and profitable venture. If you plan to start the business, secure a good location, and equip your fitness center adequately. You may choose to operate entirely online or a hybrid model where you have the physical fitness center and the online one.

Starting a fitness center requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fitness service, or selling fitness service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fitness center ➜

Key Stats

market size
$96B
starting costs
$18.9K
gross margin
43%
time to build
270 days

Startup Costs

Min Startup Costs Max Startup Costs
Equipment & Supply Expenses $66 $1,200
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $9,636
Software Expenses $0 $425
Website Costs $13 $215
Total Startup Costs $1,754 $37,876

Successful Businesses

Business URL Rank
Camp Gladiator campgladiator.com/ #247,574
Human Performance Centre hpc.qld.edu.au #327,030
IFBB ifbb.com #547,569
The St. James thestjames.com #851,055
Fitness Ventures International fitnessventuresintl.com #1,287,504
BioFit biofitstl.com #3,757,152
First Fitness Management firstfitmgt.com #5,770,689
RWJ Fitness & Wellness Center rwjfitnesswellness.com #5,774,582
Gottlieb Center for Fitness gottliebfitness.org #9,735,975

Pros & Cons

Pros Description
Rewarding work Starting a fitness center can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a fitness center. This could be the start of an incredible business opportunity!
Daily physical activity Fitness Center's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Amazing perks and discounts Working in the fitness center comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
You are your own boss! With starting a fitness center, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community One of the best parts of starting a fitness center is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.
Cons Description
Crowded Space Competition is high when it comes to your fitness center, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your fitness center are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the fitness center, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a fitness center, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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