How Profitable Is A Water Filter Store? (Updated for 2024)

Updated: September 20th, 2023
Start A Water Filter Store

How Profitable Is A Water Filter Store? (Updated for 2024)

So you want to start a water filter store?

And the first question that came to your mind was, “well, are water filter stores actually profitable?

With a market size of $16.2B - there’s plenty of business to go around.

Especially considering:

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a water filter store.

Let’s dive in!

Is a water filter store profitable?

Yes, a water filter store is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $2.4M per year with an estimated gross margin of 43%, you could expect to recover your investment within 9 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your water filter store.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your water filter store is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a water filter store worth it?

If you’re wondering if a water filter store is worth it, the answer is a big YES. With water filter stores, you have the potential to earn $2.4M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $16.2B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a water filter store to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful water filter stores case studies.

Learn more about starting a water filter store:

Where to start?

-> Water filter store plan
-> How to finance a water filter store?
-> How much does it cost to start a water filter store?
-> Pros and cons of a water filter store

Need inspiration?

-> Other water filter store success stories
-> Examples of established water filter store
-> Marketing ideas for a water filter store
-> Water filter store slogans

Other resources

-> Water filter store tips

How much can you make with a water filter store?

With a water filter store, you can make an average of $2.4M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $1,000. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 9 months.

How much does a water filter store make a week?

Based on our data, average revenue for a water filter store ranges around $25.2K. As such, you could see monthly revenue if $101K.

To know if your water filter store achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your water filter store.

How much do water filter stores owners make?

The income of a water filter store owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established water filter store is about $25.2K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a water filter store owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Water filter store Profit Margins

Generally speaking, a water filter store can expect profit margin of around 43%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a water filter store, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, water filter store owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, water filter store owners can ensure long-term sustainability and profitability for their business.

Water filter store owner salary

The salary of a water filter store owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established water filter store, in a prime position, might see an average weekly salary around the ballpark of $10.8K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a water filter store is quite promising if you plan on starting such. With a market size of $16.2B, you can enjoy a potential revenue of around $2.4M per year with a gross margin of 43%.

Considering this information, you can enjoy a return of investment within 9 months, especially if you have a monthly profit of $43.3K. Overall, the success of your water filter store also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this water filter store is profitable.

Make sure you have a proper water filter store plan and know how to get clients for your water filter store.