8 Exercise Gear Business Success Stories [2024]

Pat Walls

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Updated: January 8th, 2024

Start An Exercise Gear Business

The exercise gear industry encompasses the production, distribution, and retail of clothing and equipment intended for physical exercise. This includes workout apparel, footwear, weights, yoga mats, and other similar accessories.

With the increasing global emphasis on health and fitness, the exercise gear business offers a profitable opportunity as more and more people are actively seeking products to support their fitness endeavors.

As individuals place greater importance on maintaining a healthy lifestyle, the demand for high-quality exercise gear continues to escalate, making this industry a promising investment for those seeking to capitalize on the thriving health and wellness market.

Here are some real life success stories of starting a exercise gear business:

1. Gym and Fitness ($1.8M/year)

Dave Barnes, a former Olympic athlete in archery, came up with the idea for Gym and Fitness after experiencing a disappointing process of setting up his own home gym. Frustrated with the lack of range and steep prices offered by local gym equipment stores, he found a small business that had everything he needed at competitive prices and started selling the equipment on eBay. After realizing the demand, he decided to stock up on more equipment and the early Gym and Fitness business model was born.

How much they make: $1.8M/year
How much did it cost to start: $550
Current team size: 50

How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

About

David started Gym and Fitness over 19 years ago

Revenue

David grew the business to $150K/month

Costs

It cost David $550 to start the business

Read this case study

Read by 8,530 founders

So... can you actually make money with a exercise gear business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

So... can you actually make money with a exercise gear business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

Part of

Starting An Exercise Gear Business: Everything You Need To Know

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5. Free Website Builder For Your Business

Google My Business can automatically generate a free website for you using info from your Business Profile, and you can edit it anytime.

Website traffic: 66M/month

6. Academy Sports + Outdoors: Sporting Goods Store

Academy Sports + Outdoors offers sporting and outdoor goods at competitive prices. Shop our sporting and outdoors store online to find quality products.

Where they're located: Nashville, Tennessee, USA
Current team size: 1
Website traffic: 13.8M/month

7. Fabletics

Where they're located: Nashville, Tennessee, USA
Website traffic: 7.01M/month

8. Peloton

Access high-energy indoor cycling workouts instantly. Discover the Peloton bike: the only exercise bike streaming indoor cycling classes to your home live and on-demand.

Where they're located: Nashville, Tennessee, USA