8 Cupcakes Shop Success Stories [2024]

Pat Walls

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Updated: November 30th, 2023

Start A Cupcakes Shop

Opening a cupcake shop allows you to share your baking talents and decorate delectable bite-sized treats that will have customers coming back for more.

To start, source a small retail space with room for baking and decorating cupcakes onsite to entice passersby and develop mouthwatering recipes and frosting flavors that set you apart.

Then, market your shop on social media and offer specials to build local awareness, undercut competitors' prices initially to attract customers, and ensure top-notch customer service and consistency to convert them into regulars.

Consider diversifying into customized cupcakes for birthdays, weddings, and other events to boost revenue, and explore expanding your hours, delivery options, or online ordering to increase accessibility and sales.

If your cupcake shop offers high-quality products, excellent service, and attractive presentation, it can attract a large number of customers who are eager to sample its latest baked goods and consider it to be the best cupcake shop in town.

Here are some real life success stories of starting a cupcakes shop :

1. Bradford Bakery ($48K/year)

Amanda Bradford, founder of Bradford Bakery, came up with the idea for her business after years of working in the culinary industry and realizing her passion for baking and providing comfort through food. She used her expertise and access to affordable ingredients to create a menu that catered to the Texas clientele. Through word of mouth, strategic marketing, and community involvement, Bradford Bakery has seen a 550% increase in SEO and a growing client list.

How much they make: $48K/year
How much did it cost to start: $500
Current team size: 2

I Opened My Dream Bakery With Just $500 [Based In Texas]

From pastry chef to owner of a successful bakery, learn how Bradford Bakery achieved a 550% increase in SEO in just a few months through community outreach, building a website, and utilizing social media and advertising on platforms like Facebook and Groupon.

About

Amanda started Bradford Bakery over 3 years ago

Revenue

Amanda grew the business to $4K/month

Costs

It cost Amanda $500 to start the business

Read this case study

Read by 4,064 founders

2. Truffle Tangles By ILA ($45K/year)

How much they make: $45K/year
How much did it cost to start: $70
Current team size: 0

This Baker From Gurgaon Earns In Lakhs Per Month Through Her Home-Run Bakery!

This case study follows Ila Prakash Singh's inspiring journey from a decade-long career in hospitality to establishing her home bakery, Truffle Triangles, which now sells baked items worth approximately Rs. 10,000 per day.

About

They started Truffle Tangles By ILA over 17 years ago

Revenue

They grew the business to $3.75K/month

Costs

It cost $70 to start the business

Read this case study

Read by 888 founders

So... can you actually make money with a cupcakes shop ?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

Part of

Starting A Cupcakes Shop : Everything You Need To Know

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So... can you actually make money with a cupcakes shop ?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. Online Cake Delivery

Bakingo - An online cake delivery portal, offering delicious cakes with free home delivery service. This online cake shop deals in all types of delicious cakes for every occasion. Order cake online for ✓Same Day Delivery ✓Within Few hrs Delivery

7. Cupcake Jemma

The official Cupcake Jemma website - now stocking Bake at Home Cake and Cookie Kits, as well as Cake Decorating equipment, Food Colour Pastes, The Cake Book, Tea Towels, Aprons, Oven Gloves and more!

Website traffic: 90K/month

8. The Classic Cupcake Co

The Classic Cupcake Co. offers you the most delicious cupcakes, cakes and cakepops in Sydney. Order online, in store or via the app

Where they're located: South Australia, Australia