8 Cosmetic Store Success Stories [2024]

Updated: November 19th, 2023
Start A Cosmetic Store

The cosmetic industry is growing rapidly. Starting a cosmetic shop can be highly profitable, but only if you stock trendy, skin-friendly products.

If you are passionate about the beauty industry, consider starting a cosmetics brick-and-mortar shop.

Cosmetic shops sell products ranging from anti-aging, aromatherapy, lotions, beauty spa, cosmetic store, and even make-up.

To start a cosmetic store, research the market and source products from well-known brands in the beauty industry.

Here are some real life success stories of starting a cosmetic store :

1. FBI Cosmetics Inc. ($102K/year)

Alexis Evans, aka Da Mademoiselle, started FBI Cosmetics amidst the pandemic after struggling to find employment due to her felony record. Her passion for flawless makeup and skincare routines led her to create her own cosmetic and skincare company, grossing over $62,000 in sales and partnering with Walmart marketplace in just a few months. Despite initial setbacks, Evans has learned the importance of consistent posting and thorough research, and she continues to strive for success in the beauty industry.

How much they make: $102K/year
How much did it cost to start: $1.5K
Current team size: 2

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How I Started A $8.5K/Month Cosmetics Brand

A former felon's passion for makeup and skincare led her to launch FBI Cosmetics, which has grossed over $62,000 in sales since July 2020, through social media marketing, brand partnerships, and online sales at Walmart.com.

About
Alexis started FBI Cosmetics Inc. over 3 years ago
Revenue
Alexis grew the business to $8.5K/month
Costs
It cost Alexis $1500 to start the business
Read by 8,160 founders

2. Mented Cosmetics ($5.88M/year)

How much they make: $5.88M/year
Current team size: 20

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How Mented Cosmetics Grew From Side Hustle To Multi-Million Dollar Beauty Brand (w/ KJ Miller)

Mented Cosmetics, co-founded by Amanda Johnson and KJ Miller, is a multi-million dollar beauty brand that became one of the most in-demand all-expanding beauty lines for Black and Brown women, securing $1 million in venture capital with a best-selling nude lipsticks range and inclusive shade range.

About
KJ started Mented Cosmetics over 7 years ago
Revenue
KJ grew the business to $490K/month
Read by 608 founders

So... can you actually make money with a cosmetic store ?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Nykaa

Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery

How much they make:
Current team size: 1780
Website traffic: 10.8M/month

article

So... can you actually make money with a cosmetic store ?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Style Korean

K-Beauty & Korean Skin Care and Beauty Shop | Kbeauty NO.1 STYLEKOREAN.COM Shop the best and latest Korean cosmetic k beauty brands. Worldwide Shipping. Get the newest must have items at the lowest prices. Online shopping mall for skincare, makeup, bath, nails, hair and more. Wholesale Supplier. The No.1 k-beauty, k beauty, kbeauty, Kbeauty Curation distributor, K-Beauty Curator,Korean Beauty Curator or Korean Beauty Shop.

Where they're located: Ararat Province, Armenia
Website traffic: 930K/month

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8. Kylie Cosmetics

Shop Kylie Cosmetics by Kylie Jenner official website for exclusive access to Kylie’s makeup products. Get free shipping on Liquid Lipsticks, Lip Kits, Eye Shadow Palettes, Highlighters, Glosses and more!

Where they're located: Miami, Florida, USA

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