We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a cookie gift business:

#1: Kim Cruickshanks, founder of Cooking Gift Set Co.:

We chatted with with Kim, founder of Cooking Gift Set Co. ($72.2K/month). In our interview, Kim says:

Customers don’t care about your product, they care about what it can do for them. We show our customers what it's really like to cook with one of our kits. We appeal to their taste buds, by showing mouthwatering food photos.

Additionally:

Combined skills are what makes a duo more powerful than a single business owner, but you have to be willing to give up control and trust the other person as the expert.

Further:

After investing around $15,000 over 6 months, we made around $300. I still cringe when I say it out loud and I’m embarrassed to admit it in writing. Before you hire anyone, check how they measure their success.

Read the full interview ➜

#2: Kim Cruickshanks, founder of Cooking Gift Set Co.:

We chatted with with Kim, founder of Cooking Gift Set Co. ($72.2K/month). In our interview, Kim says:

Me spending time teaching myself to be a marketer wasn’t doing the business any favors. You simply can’t stuff 10 years' worth of expertise into a 4-week e-course, but you can hire years of expertise with the right vendor.

Additionally:

We deliver an experience, where others deliver stuff in a box.

Further:

You can’t compare your Chapter 1 to someone else’s Chapter 20. So please keep that in mind when the internet blasts all the success stories in your face.

Read the full interview ➜

Part of

Starting A Cookie Gift Business: Everything You Need To Know

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