Start A Camping Brand - Business Ideas

Updated: September 15th, 2022
Start A Camping Brand

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A camping gear and apparel brand caters to outdoor adventure enthusiasts seeking quality and performance.

As an camping brand founder, you oversee the design and development of tents, packs, headlamps, and accessories tailored for campers, hikers, and travelers.

Focusing on innovative technologies and sustainable materials provides an eco-conscious edge.

Whether debuting a direct-to-consumer model or wholesale deal, building a camping goods company from the ground up transforms passion into profits.

For those seeking to make their mark on the thriving outdoor recreation industry, a startup brand allows you to carve your niche by equipping others to comfortably enjoy nature no matter the destination.

Starting a camping brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell camping, or selling camping online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$1.68K
starting costs
$35.1K
gross margin
28%
avg product price
$150
time to build
180 days
growth
Organic social media
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$4,786

Specific Industry Expenses

$0

$500

Total Startup Costs

$7,874

$69,947

Successful Businesses

Business URL Rank

Recreation.gov

recreation.gov

14,325

Reserve America

reserveamerica.com

19,127

Camping World

campingworld.com

20,611

Hipcamp

hipcamp.com

30,813

KOA - Camping, Campgrounds & Campsites

koa.com

42,296

Campendium

campendium.com

44,542

Sports Basement

shop.sportsbasement.com

82,187

Lazydays RV

lazydays.com

91,243

NEMO Equipment

nemoequipment.com

107,854

Campground Reviews

campgroundreviews.com

111,015

Coachmen RV

coachmenrv.com

113,498

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a camping brand. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the camping brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting a camping brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Unlimited income potential

With starting a camping brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A camping brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your camping brand are typically around 28%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the camping brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a camping brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜