5 Bicycle Accessories Business Success Stories [2024]
More people are cycling today than two decades ago. As the number of cyclists increases, the demand for bicycle accessories will keep growing.
Here are some real life success stories of starting a bicycle accessories business:
1. SEATYLOCK ($3M/year)
Michael Shenkerman, Co-Founder and CEO of Seatylock, came up with the idea for his business after being approached by two young entrepreneurs with the concept for a hybrid product combining a bicycle seat and a lock. With his expertise in manufacturing and importing from China, Shenkerman saw the potential in the idea and decided to turn it into a reality. He launched their first product, the Foldylock Classic, via Kickstarter and raised $44,000, followed by the Seatylock, which raised $137,000 and received significant media attention. Today, Seatylock is a global company generating around $120,000 in monthly sales.
How much they make: $3M/year
How much did it cost to start: $3M
Current team size: 22
Israeli entrepreneur Michael Shenkerman co-founded Seatylock, developing and manufacturing innovative high-end bike locks including its first-ever product, a hybrid bicycle seat and lock combination that raised $44,000 in a successful Kickstarter campaign in 2013, with sales growing steadily each year to around $120,000 a month today.
2. To Go Cycles ($6K/year)
Nathan Thomson, the founder of To Go Cycles, came up with the idea for his bicycle accessories company when he realized there was a need for a product that allowed cyclists to carry a 4-pack of beer. Unable to find a suitable solution on the market, he designed a durable and stylish saddle bag that could hold the drinks. Within the first day of launching the product, Thomson received messages of support and excitement, and the business has since grown its customer base across Canada and the United States.
How much they make: $6K/year
How much did it cost to start: $4K
Current team size: 0
To Go Cycles sells a beer-friendly saddle bag for bike enthusiasts and has already sold their product across Canada and the US, improving brand awareness by partnering with local breweries and cycling groups, and planning to expand globally and expand their product range.
So... can you actually make money with a bicycle accessories business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Dispatch Custom Cycling Components ($300K/year)
Brian De Groodt, the founder of Dispatch Custom Cycling Components, came up with the idea for his business while looking for ways to diversify the revenue of his custom bicycle frame company. After experimenting with laser-engraved bicycle headset caps and realizing their popularity, he made the difficult decision to shut down the frame manufacturing and focus on Dispatch full-time. Since then, Dispatch has grown steadily, with over 20,000 cyclists customizing their bikes with their unique products.
How much they make: $300K/year
How much did it cost to start: $20K
Current team size: 1
Dispatch Custom Cycling Components has grown its business by 40% since 2021, generating over $300,000 in annual revenue while selling products such as customizable headset caps and bar-end plugs for bikes, aimed at passionate cyclists.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
