5 Bicycle Accessories Business Success Stories [2023]

Updated: July 23rd, 2023
Start A Bicycle Accessories Business

More people are cycling today than two decades ago. As the number of cyclists increases, the demand for bicycle accessories will keep growing.

Here are some real life success stories of starting a bicycle accessories business:

1. SEATYLOCK ($3M/year)

Michael Shenkerman (from 21007 Superior St 21007 Superior St, Chatsworth, CA 91311) started SEATYLOCK over 11 years ago.

$250K / month
3 founders / 22 employees
21007 Superior St 21007 Superior St, Chatsworth, CA 91311

Case Study

Hello, my name is Michael Shenkerman and I’m the Co-Founder and CEO of Seatylock. I have been in the manufacturing business for the last 20 years and about 7 years ago I co-founded Seatylock. The company is the developer and manufacturer of innovative high-end bike locks.

We launched our first product, The Foldylock Classic, in 2013 via Kickstarter and managed to raise about $44,000. Next year we launched our Flagship product, the Seatylock, and raised about $137,000 in a campaign that received a lot of media attention and public exposure due to the innovative concept and design of the Seatylock. Since sales have increased steadily from year to year and today are around $120K/month.


2. To Go Cycles ($6K/year)

Nathan Thomson (from Port Moody, BC, Canada) started To Go Cycles over 2 years ago.

$500 / month
1 founders / 0 employees

Case Study

My name is Nathan Thomson and I am the owner of To Go Cycles. We are a bicycle accessories company founded in British Columbia, Canada. With the recent explosion of microbreweries, I designed a product to help riders combine biking and brew.


Learn more about starting a bicycle accessories business:

Where to start?

-> How to start a bicycle accessories business?
-> How much does it cost to start a bicycle accessories business?
-> Pros and cons of a bicycle accessories business

Need inspiration?

-> Examples of established bicycle accessories business
-> Marketing ideas for a bicycle accessories business

Other resources

-> Bicycle accessories business tips

5. Dispatch Custom Cycling Components ($300K/year)

Brian De Groodt (from Longmont, CO, USA) started Dispatch Custom Cycling Components about 6 years ago.

$25K / month
1 founders / 1 employees

Case Study

Hey Starter Story. My name is Brian De Groodt and I’m the founder of Dispatch Custom Cycling Components. Our customers are some of the most passionate cyclists in the world and we allow them to make their bicycle one-of-a-kind with our customizable headset caps, bar-end plugs, and other tailored additions to their bicycles.

We celebrated 5 years of business in 2022 and count over 20,000 cyclists who have made their bicycles one of one instead of many millions. This year we’ll do over $300,000 and grow our business by approximately 40% vs 2021.


Pat Walls,  Founder of Starter Story
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