Business Idea

Start A Bicycle Accessories Business

About

Starting a bicycle accessories business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell bicycle accessories, or selling bicycle accessories online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a bicycle accessories business ➜

Key stats

market size
$2.4B
revenue (monthly)
$2M
starting costs
$42.8K
gross margin
36%
avg product price
$20
time to build
8 months
growth
Direct sales
business model
Brick & Mortar
time investment
Full time

About

Starting a bicycle accessories business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell bicycle accessories, or selling bicycle accessories online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a bicycle accessories business ➜

Key stats

market size
$2.4B
revenue (monthly)
$2M
starting costs
$42.8K
gross margin
36%
avg product price
$20

 

time to build
8 months
growth
Direct sales
business model
Brick & Mortar
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $9,207 $76,247

Successful Businesses

Business URL Rank
Orbea orbea.com #100,161
CATEYE cateye.com #107,473
BikeTiresDirect.com biketiresdirect.com #130,878
Modern Bike modernbike.com #134,165
Mountain Bikes cyclelab.com #195,290
tokyobike tokyobike.us #356,862
Ritchey MTB ritcheylogic.com #403,670
ModCycles modcycles.com #404,626
Kellys Bike kellysbike.com #547,297
Folding Bikes by Citizen Bike citizenbike.com #581,795
Montague Bikes montaguebikes.com #617,272

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a bicycle accessories business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Unlimited income potential With starting a bicycle accessories business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the bicycle accessories business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A bicycle accessories business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your bicycle accessories business are typically around 36%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the bicycle accessories business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a bicycle accessories business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.