Start A Bicycle Accessories Business - Business Ideas

Pat Walls

•

Updated: September 15th, 2022

Start A Bicycle Accessories Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

More people are cycling today than two decades ago. As the number of cyclists increases, the demand for bicycle accessories will keep growing.

Starting a bicycle accessories business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell bicycle accessories, or selling bicycle accessories online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a bicycle accessories business ➜

Key Stats

revenue (monthly)

$250K

starting costs

$35.3K

gross margin

36%

avg product price

$20

time to build

240 days

growth

Direct sales

business model

Brick & Mortar

time investment

Full time

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Employee & Freelancer Expenses	$151	$352
Website Costs	$223	$7,215
Business Formation Fees	$5,600	$20,400
Equipment & Supply Expenses	$66	$700
Retail Business Expenses	$1,250	$11,650
Inventory Expenses	$350	$14,750
Software Expenses	$162	$3,094
Advertising & Marketing Costs	$75	$5,286
Total Startup Costs	$7,877	$70,447

See all startup costs ➜

Case Studies

How I Started An Innovative Bike Lock Generating Over $1M/Year

Hello, my name is Michael Shenkerman and I’m the Co-Founder and CEO of S...

• $250K/mo

How I Disrupted The Cycling Industry And Grew My Business To $300K/Year

Hey Starter Story. My name is Brian De Groodt and I’m the founder of Dis...

• $25K/mo

I Started A Side Hustle By Creating A Bicycle Accessory For Myself

My name is Nathan Thomson and I am the owner of To Go Cycles. We are a b...

• $500/mo

See all success stories ➜

Successful Businesses

Business	URL	Rank
Orbea	orbea.com	100,161
CATEYE	cateye.com	107,473
BikeTiresDirect.com	biketiresdirect.com	130,878
Modern Bike	modernbike.com	134,165
Brompton Bikes	brompton.com	142,491
Mountain Bikes	cyclelab.com	195,290
Priority Bicycles	prioritybicycles.com	213,959
tokyobike	tokyobike.us	356,862
Ritchey MTB	ritcheylogic.com	403,670
ModCycles	modcycles.com	404,626
Kellys Bike	kellysbike.com	547,297

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections	You never know who you will meet as a bicycle accessories business. This could be the start of an incredible business opportunity!
High customer retention rates	Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Unlimited income potential	With starting a bicycle accessories business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts	Working in the bicycle accessories business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Predictable income stream	Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!

See all pros ➜

Cons	Description
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process	A bicycle accessories business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins	The gross margins for your bicycle accessories business are typically around 36%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover	In the bicycle accessories business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes	As a bicycle accessories business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market	A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

See all cons ➜

Marketing Ideas

1

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
2

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜
3

Pay Per Click Advertising

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

See all marketing ideas ➜

Key Stats

Startup Costs

Case Studies

Successful Businesses

100,161

107,473

130,878

134,165

142,491

195,290

213,959

356,862

403,670

404,626

547,297

Pros & Cons

Marketing Ideas

Word of mouth

Social Media Advertising

Pay Per Click Advertising