Business Idea

Start An Art Gallery

About

Starting an art gallery requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell art gallery, or selling art gallery online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an art gallery ➜

Key stats

market size
$67B
revenue (monthly)
$150K
starting costs
$44.5K
gross margin
40%
avg product price
$700
time to build
11 months
growth
Email marketing
business model
Subscriptions
time investment
Side project

About

Starting an art gallery requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell art gallery, or selling art gallery online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an art gallery ➜

Key stats

market size
$67B
revenue (monthly)
$150K
starting costs
$44.5K
gross margin
40%
avg product price
$700

 

time to build
11 months
growth
Email marketing
business model
Subscriptions
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $13,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $9,736
Other Expenses $0 $800
Total Startup Costs $9,207 $79,697

Successful Businesses

Business URL Rank
Grey Art Gallery greyartgallery.nyu.edu #2,521
Fine Art America fineartamerica.com #5,122
The Metropolitan Museum of Art metmuseum.org #12,766
Christie's christies.com #23,667
MOCA Jacksonville mocajacksonville.unf.edu #30,951
Artsonia artsonia.com #76,439
Bluethumb Online Art Gallery bluethumb.com.au #117,572
Whitney Museum of American Art whitney.org #134,894
Gagosian gagosian.com #137,349
Agora Gallery agora-gallery.com #198,746
Art Brokerage artbrokerage.com #253,567

Pros & Cons

Pros Description
Rewarding work Starting a art gallery can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a art gallery. This could be the start of an incredible business opportunity!
Unlimited income potential With starting an art gallery there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
You are your own boss! With starting an art gallery, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community One of the best parts of starting an art gallery is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.
Higher likelihood of getting referrals This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
Cons Description
Crowded Space Competition is high when it comes to your art gallery, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A art gallery can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a art gallery, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Isolation Often times, as a art gallery, you typically work alone and do not have much face-to-face interaction with other team members.
Time commitment With starting an art gallery, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
You might struggle financially (at first)! If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.