Amazon Reseller Business

Amazon Reseller Business Success Stories [2026]

Updated: May 2nd, 2026

An Amazon reseller sources products at wholesale prices and sells them on Amazon. To start an Amazon reseller business, choose a low-competition product. Low competition products offer a great way to establish your brand as a leader in particular product categories.

To grow your business, ensure high-profit margin products, as selling only the low-profit margin products can curtail your business growth.

In this list, you'll find real-world amazon reseller business success stories and very profitable examples of starting a amazon reseller business that makes money.

1. Craig Adam ($720K/year)

Craig, a 34-year-old Dad from the UK, started an eCommerce business selling kitchen tools and utensils on Amazon. After feeling trapped in his construction job and looking for alternative ways to generate income, he stumbled across the Amazon FBA business model and launched his business in December 2015. Within the first month, he turned over an impressive $19,233 and managed to quit his job just 5 months later.

How much money it makes: $720K/year
How many people on the team: 0

SMALLBORDER

How I Built A Six Figure Amazon FBA Business

Craig, a former construction worker, left his day job to start an eCommerce business selling kitchen tools and utensils on Amazon in the US that generated $19,233 in their first month and by month 6 was turning over $33,000+; he has since scaled the business to multiple 6 figures and is now dedicating his time to helping others create more time and financial freedom in their lives by starting their own businesses.

Read by 5,285 founders

More Case Studies Like This

software · education · Idaho Falls, Idaho, USA
How I Started A $500K/Month Digital Education Company
Key lessons include:
$3M/mo Word of mouth Organic social media Slack Trello 15,437 reads
software · education · Salt Lake City, UT, USA
How We Launched Backend Development Courses That Generate $110K/Month
Avoid trying to blend in with competitors; make your product feel unique from the moment users land on your site.
$900K/mo Word of mouth SEO Vue SendGrid $500 to start 10,666 reads
ecommerce · education · Boston, MA, USA
We Built a Content Machine That Generates $6M in Revenue Per Year
This case study article is about ContentCreator.com, an online education platform that teaches professional content creation, which started with just $60...
$500K/mo Advertising on social media Direct sales HelpScout Trustpilot $2K to start 14,059 reads
publication · education · Austin, TX, USA
My Finance Newsletter & Community Hit A $3M Run Rate This Year
One, take calculated, smart risks—not reckless leaps—by understanding the terrain, having conviction, and contingency plans. Two, comfort and passive...
$500K/mo Direct sales Email marketing trello ConvertKit $5K to start 9,226 reads