Choast

How We Started A $60K/Year Stoner-Friendly Brand

December 21st, 2020

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Joseph Dilecce

Founder, Choast

$5K

revenue/mo

Founders

Employees

Choast

choast.ca

from Richmond Hill

started March 2017

$5,000

revenue/mo

Founders

Employees

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Etsy

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Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Shut down.

Hello! Tell us a bit about yourselves and what business did you start?

The backstory to the creation of Choast came from a long time of smoking weed with friends and being around people you can be yourself with. This is a very important aspect to us because being able to be yourself and not have the stress of being judged by your peers or friends really allows that person to be who they truly are.

We created the brand to welcome all, we want every customer to have the experience we would love to have walking into a store or entering an online site. Given Joseph’s and Gianfranco’s friendship being very strong and them having full-time jobs, the 2 young entrepreneurs kicked off “Choast”.

It was about a year or so of subconscious preparation into creating the word “Choast”. Not even knowing that it could turn into a business, Gianfranco diligently kept...

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