Good Girl Snacks
Overview

How Two Founders Built a Viral Pickle Brand With Zero Ads

March 13th, 2025

Founded By
Leah Marcus
Monthly Revenue
$6.83K
Days To Build
274
Founders
2
Profitable
Yes
Days To Build
274
Year Started
2023
Customer
B2C

Who is Leah Marcus?

Leah Marcus and Yasaman Bakhtiar, the co-founders of Good Girl Snacks, are long-time friends who bonded over their shared Middle Eastern heritage and a love for pickles. Leah studied communications at USC and initially worked in growth and marketing at a tech startup, while Yasaman's background includes working in the art space. They're both passionate about food innovation and have leveraged their cultural backgrounds to bring new life to the snack industry with their brand.

What problem does Good Girl Snacks solve?

Good Girl Snacks brings excitement to a dull condiment aisle with their innovative, trendy pickles, making every snacking experience more flavorful and engaging for Gen Z's taste buds.

article

How did Leah come up with the idea for Good Girl...
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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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