Good Girl Snacks

How Two Founders Built a Viral Pickle Brand With Zero Ads

March 13th, 2025

Founded By

Leah Marcus

Days To Build

274

Founders

Profitable

Yes

Days To Build

274

Year Started

2023

Customer

B2C

Founded By
Leah Marcus: Days To Build
274: Founders
2

Profitable
Yes: Days To Build
274: Year Started
2023

Customer
B2C

Who is Leah Marcus?

Leah Marcus and Yasaman Bakhtiar, the co-founders of Good Girl Snacks, are long-time friends who bonded over their shared Middle Eastern heritage and a love for pickles. Leah studied communications at USC and initially worked in growth and marketing at a tech startup, while Yasaman's background includes working in the art space. They're both passionate about food innovation and have leveraged their cultural backgrounds to bring new life to the snack industry with their brand.

What problem does Good Girl Snacks solve?

Good Girl Snacks brings excitement to a dull condiment aisle with their innovative, trendy pickles, making every snacking experience more flavorful and engaging for Gen Z's taste buds.

How did Leah come up with the idea for Good Girl Snacks?

Leah Marcus and her co-founder, Yasaman Bakhtiar, were feeling unfulfilled in their corporate jobs when they discovered a trending obsession with pickles on TikTok. They noticed the pickle aisle in stores was outdated and lacked...

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