How Josh Luber Built Ghostwrite into a Thriving Collectible Toy Business
Who is Josh Luber?
Josh Luber, co-founder of StockX and Fanatics Collectibles, is a seasoned entrepreneur from the U.S. with a background in building brands at the intersection of culture and commerce. Educated with a focus on entrepreneurship, Luber's career is driven by his passion for collectibles.
What problem does Ghostwrite solve?
Ghostwrite solves the problem for collectors by offering limited edition toys that serve as a cultural blank canvas, allowing for unique collaborations and storytelling, which creates excitement and ensures long-term value for the buyer. By using a Blind Dutch Auction to determine pricing, it further engages collectors by letting them drive market value rather than setting a fixed price, adding to the thrill of acquiring something rare and culturally relevant.
How did Josh come up with the idea for Ghostwrite?
Josh Luber's idea for Ghostwrite came from his long-standing passion for collectibles and his experience with businesses like StockX and Fanatics Collectibles. As someone who grew up collecting trading cards and sneakers, Luber noticed that the collectible toy industry lacked the dominant players seen in other markets, offering a ripe opportunity for building something unique. While working at StockX, he saw the potential in collectible toys when the company quickly became a leader in selling Bearbrick toys. This was his "aha" moment — realizing that the same hype and cultural engagement found in sneakers and trading cards could be applied to toys.
Before fully diving into Ghostwrite, Luber conducted thorough research by leveraging insights from his previous ventures, looking at how supply and demand dynamics could enhance a product's...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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