Funnelytics

How Funnelytics Grew From $0 to $1.3M in Just Two Years

February 28th, 2025

Founded By
Mikael Dia
Monthly Revenue
$108K
Founders
1
Profitable
Yes
Year Started
2018
Customer
B2B & B2C

Who is Mikael Dia?

Mikael Dia, founder and CEO of Funnelytics, is a digital marketing expert with a background in civil engineering. He transitioned into entrepreneurship after a personal family incident inspired him to pursue his passion, ultimately creating Funnelytics to address the marketing challenges he faced in his previous digital agency work. Originally from Canada, Mikael has also successfully launched other businesses, demonstrating his innovative approach to digital marketing.

What problem does Funnelytics solve?

Funnelytics helps businesses make sense of customer behaviors by visually mapping marketing funnels, eliminating the guesswork and confusion for marketers who need clear insights to drive sales.

How did Mikael come up with the idea for Funnelytics?

Mikael Dia's inspiration for Funnelytics came from a persistent challenge he faced while running his digital marketing agency. He found it tedious and cumbersome to draw customer journey diagrams on a whiteboard and juggle spreadsheets to show clients their ROI and strategy. This manual process was not only time-consuming but also lacked the integration needed to align strategy with data effectively.

The turning point for Mikael was when he realized there was a broader need for a tool that could combine these visual and analytical elements in a single platform, making it easier for marketers and small businesses to understand and optimize their marketing funnels. Before...

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