How Nathan Chan Built Foundr to Reach Millions In 2.5 Years
March 13th, 2025
Estimated from public sources —
see sources
Website
Founded By
Monthly Revenue
$625K
Starting Costs
$2.5K
Days To Build
182
Founders
1
Profitable
Yes
Days To Build
182
Year Started
2013
Customer
B2B
Who is Nathan Chan?
Nathan Chan, the founder of Foundr Magazine, is an entrepreneur from Melbourne who started his venture as a side project while working full-time in IT. He holds degrees in IT and marketing, which aided his shift into online marketing. Initially created to understand entrepreneurship better, Foundr has grown significantly under his leadership, attracting global audiences and featuring interviews with renowned entrepreneurs like Richard Branson.
What problem does Foundr solve?
Foundr solves the problem of aspiring and early-stage entrepreneurs who lack guidance and insights from experienced business leaders by providing accessible digital content, engaging interviews, and courses with successful entrepreneurs, making it a go-to resource for actionable entrepreneurial advice.
How did Nathan come up with the idea for Foundr?
Nathan Chan's journey to founding Foundr was marked by his desire to bridge the gap between his IT skills and his keen interest in marketing. After completing degrees in both fields and struggling to find a fulfilling job in marketing, Nathan saw an opportunity in the growing trend of digital content. While still working full-time, he initiated Foundr as a side project, primarily with the intent of replacing his income, not initially aiming for it to become a massive venture.
Nathan's inspiration came from noticing a gap in the market: there wasn't a magazine specifically targeting aspiring entrepreneurs and early-stage startup founders. Realizing the potential impact of digital media, he decided to launch a digital magazine aimed at answering questions he himself had as a budding entrepreneur. Before committing fully to the idea, Nathan conducted extensive research and sought advice from mentors, which helped him hone in on a magazine format that would stand out in the crowded market.
Early on, Nathan faced significant challenges, such as a lawsuit over the magazine's original name. This setback forced a rebranding to "Foundr," which ultimately became a defining element of the brand's identity. Through these experiences, Nathan learned the importance of resilient problem-solving and maintaining a clear vision, driving him to shape Foundr into a prominent resource for entrepreneurs worldwide.
How did Nathan Chan build the initial version of Foundr?
Nathan Chan built Foundr Magazine by leveraging a combination of digital tools, strategic partnerships, and consistent content development. He initially launched the magazine as a solo venture in March 2013, relying heavily on MagCast software to publish it as a digital app on the App Store and Google Play Store. The first version took about six months to develop, as Chan had to navigate a steep learning curve in magazine publishing, including the design, content curation, and editing processes.
Chan collaborated with Karan, a talented graphic designer he found via Elance, which significantly enhanced the magazine's visual appeal despite Karan's higher fees. This partnership underscored the importance of design in building a brand. The production of the first issue also involved curating articles from bloggers with permission to republish and writing content with help from friends, making it a resourceful operation.
Implementing a rigorous timeline, Foundr maintains a monthly publishing schedule, which required meticulous planning through tools such as Trello and Slack for team coordination. Despite the early challenge of a trademark infringement lawsuit, which forced a rebranding just four months in, Chan focused on building a robust digital presence through platforms like Instagram and SEO, while consistently iterating on features and marketing strategies to grow the magazine into a prominent entrepreneurial brand.
How did Nathan launch Foundr and get initial traction?
The launch began with a $2,000 budget and one interview. Nathan faced early challenges—initial revenue of only $5.50—and was laughed at by close contacts. Persistence despite low early returns and creative pitching, including securing Richard Branson for the front cover, helped the brand gain credibility and traction.
What was the growth strategy for Foundr and how did they scale?
Foundr leveraged Instagram significantly starting around November 2014, going from 3,000 email subscribers to nearly 120,000, with a lot of that growth attributed to Instagram. They focused on creating valuable and visually appealing content that resonated well with their audience. Foundr utilized a consistent posting schedule, comprising quotes, tips, and motivational content designed to engage and attract their target audience of entrepreneurs and aspiring founders.
Why it worked: Instagram allowed Foundr to efficiently reach a large audience interested in entrepreneurship through visually engaging content. Their strategy of posting consistently attractive and relevant content helped them grow their following rapidly, which in turn expanded their email subscriber base significantly. By using share-for-share strategies with other prominent pages, they maximized their reach and growth momentum.
Podcast and Guest Interviews
Foundr's podcast played a crucial role in its growth, where Nathan Chan secured interviews with well-known entrepreneurs such as Richard Branson, Tony Robbins, and Tim Ferriss. These high-profile interviews not only drew attention to the platform but also added credibility and authority to Foundr as a brand.
Why it worked: The podcast format provided a deeper, more personal connection with audiences by sharing authentic stories and experiences from successful entrepreneurs. Featuring renowned figures helped establish Foundr’s authority in the entrepreneurship space while providing valuable insights and inspiration to its audience. This approach effectively turned the podcast into a compelling lead generator and brand builder.
App Store Optimization
Foundr effectively used App Store optimization to increase the visibility of their magazine. They tweaked keywords and capitalized on the recognition of featuring big names like Richard Branson on their cover to enhance their presence and discoverability on the App Store.
Why it worked: App Store optimization enabled them to tap into a pool of users actively seeking entrepreneurial content. By consistently ranking alongside established publications like Entrepreneur and Forbes due to strategic keyword positioning, Foundr maximized its visibility and appeal. The credibility gained from featuring well-known entrepreneurs further boosted downloads and subscriptions.
Content Marketing and SEO
Content marketing became a key component of Foundr’s strategy, with the creation of in-depth articles and strategic guest posting playing pivotal roles. By crafting unique, high-quality content and using effective SEO methods, Foundr was able to drive organic traffic to its website.
Why it worked: Focusing on unique and in-depth content that detailed successful entrepreneurial journeys set Foundr apart from the more general business and entrepreneurship articles found elsewhere. Their SEO tactics ensured that this content captured search traffic efficiently, establishing Foundr as a go-to resource for aspiring entrepreneurs seeking guidance and insight.
What's the pricing strategy for Foundr?
Foundr employs a freemium subscription model with its digital magazine priced at $2.99 monthly, $21.99 yearly, while also offering Foundr Plus, which grants all-course access, appealing to entrepreneurs seeking comprehensive online education.
What were the biggest lessons learned from building Foundr?
- Leverage Authority for Growth: Foundr capitalized on featuring high-profile entrepreneurs like Richard Branson in their magazine, which significantly boosted their credibility and attracted more readers and interviews. This showed that aligning with well-known figures can enhance brand trust and visibility.
- Adapt and Pivot with Market Insights: The switch from a primarily print magazine to a digital format allowed Foundr to tap into a growing online audience. This pivot, combined with a strong focus on social media, particularly Instagram, demonstrated the importance of adapting based on market trends and user behaviors.
- Emphasize Design and Presentation: Nathan Chan learned the power of good design early on, using it as a unique selling point for Foundr. A strong focus on aesthetics helped them stand out in a crowded market, underscoring that how you present your product can be as important as the product itself.
- Consistent Content Creation: Foundr’s success on platforms like Instagram is partly due to their rigorous schedule of posting consistently. This demonstrates that regular engagement with your audience through content can build a loyal following and enhance reach.
- Build and Utilize Networks: Nathan's ability to form strategic relationships and leverage these connections, like getting mentors to guide legal challenges or tapping into the Instagram community for growth, highlights the importance of networking and learning from others who've paved the way.
What platform/tools does Foundr use?
Discover Similar Business Ideas Like Foundr
More about Foundr:
Who is the owner of Foundr?
Nathan Chan is the founder of Foundr.
When did Nathan Chan start Foundr?
2013
What is Nathan Chan's net worth?
Nathan Chan's business makes an average of $625K/month.
How much money has Nathan Chan made from Foundr?
Nathan Chan started the business in 2013, and currently makes an average of $7.5M/year.
Sources (164)
79 webs · 75 youtube videos · 5 podcasts · 2 reddit posts · 2 app stores
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Foundr+ is your all...
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Speak directly to the people who’ve been ignored.
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Foundr+ is your all...
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YouTube
·
11 months ago
Marketing won't save a bad product.
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Foundr
YouTube
·
2025
Success doesn’t always feel like winning.
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Foundr+ is your al...
about.whitecap.com
Web
Our Products - About White Cap
Road & Bridge repair is in high demand nationwide, and White Cap is your headquarters for all your Road & Bridge needs. From concrete for...
Foundr
YouTube
·
9 months ago
This mindset stops so many founders
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Foundr
YouTube
·
2025
One offer can change everything.
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Foundr
YouTube
·
2025
Copy first. Then reinvent it.
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Foundr
YouTube
·
2025
Loving what you build makes the hard days worth it.
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Foundr
YouTube
·
2025
Fear isn’t a stop sign.
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Foundr
YouTube
·
2025
Your 'why' will pick you back up.
✅ Ready to jumpstart your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial
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stackoverflow.com
Web
·
2015
Set language for syntax highlighting in Visual Studio Code
VS Code has a setting, files.defaultLanguage, to configure a default language for untitled files. With this release, the setting can take...
whitecap.com
Web
Contact Us - White Cap
White Cap For immediate assistance you may reach us at 1-800-944-8322 Mon-Fri 8 a.m. to 5 p.m. EST or fill-out the form below. Other inqu...
Foundr
YouTube
·
2025
Mindset is EVERYTHING
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Foundr+ is your all...
stackoverflow.com
Web
·
2015
What are the differences between Visual Studio Code and Visual Studio ...
May 29, 2015 · Microsoft recently released Visual Studio Code and I am a little confused about its usage, since Visual Studio has lot of ...
whitecap.com
Web
White Cap | Home
White Cap is a leading distributor of specialty construction supplies and safety products, offering diverse solutions for professional co...
Foundr
YouTube
·
2025
Choose a problem, not a product.
✅ Ready to jumpstart your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial
Foundr+ is your all...
media.digistormhosting.com.au
Web
Haileybury Schedule of Tuition Fees and Charges 2025
Haileybury will grant a 5% reduction of the Tuition Fee for the first child of any former student who left Haileybury at the end of Year ...
goodschools.com.au
Web
Haileybury Fees | Good Schools Guide
School fees at Haileybury The fees outlined below have been sourced from Haileybury. Some schools may include additional costs beyond tui...
about.whitecap.com
Web
About White Cap - About Us
May 22, 2026 · White Cap, a leading distributor of specialty construction supplies and safety products for professional contractors, has ...
compareprivateschools.com.au
Web
·
6 months ago
Haileybury Fees 2026: $41,685/yr (Year 12)
3 days ago · Based on Haileybury's current Year 12 fee of $41,685, here's what fees could look like over the next 6 years under three ind...
Foundr
YouTube
·
2025
Every founder’s fire burns differently.
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Foundr+ is your all...
Foundr
YouTube
·
8 months ago
Start Your Ecommerce Business Summit 2025 DAY 1
🔗 LINK TO JOIN: https://foundr.com/pages/start-your-ecommerce-store-summit-live
Join us for a 3-day live event where proven founders, ad...
Foundr
YouTube
·
7 months ago
Ecommerce Sourcing & Manufacturing Summit 2026 - DAY 1
Join us for a 3-day action-packed summit where 7- and 8-figure entrepreneurs reveal how ecommerce founders can find reliable suppliers, n...
Foundr
YouTube
·
7 months ago
Ecommerce Sourcing & Manufacturing Summit 2026 - DAY 3
Join us for a 3-day action-packed summit where 7- and 8-figure entrepreneurs reveal how ecommerce founders can find reliable suppliers, n...
Foundr
YouTube
·
5 months ago
Keep building the thing that feels true.
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Foundr+ is your all...
Foundr
YouTube
·
5 months ago
Because moving builds clarity.
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Foundr
YouTube
·
6 months ago
Innovation is optional. Execution is not.
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Foundr
YouTube
·
5 months ago
If it doesn’t exist, build it.
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Foundr+ is your all...
Foundr
YouTube
·
4 months ago
$76M in 3 Years: The Meta Ads System Working in 2026
Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenu...
Foundr
YouTube
·
4 months ago
You don’t need a playbook.
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Foundr+ is your all...
Foundr
YouTube
·
4 months ago
Leila Hormozi: Results Over Feelings
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Foundr
YouTube
·
4 months ago
If people don't feel anything, you don't have a brand.
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Foundr
YouTube
·
4 months ago
The nCAC Reality Check #foundroperators
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Foundr
YouTube
·
4 months ago
Protect Your Profit w/ the Margin Baseline
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Foundr
YouTube
·
4 months ago
Stop Renting Growth: Take Control of Your Scale
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Foundr
YouTube
·
4 months ago
Quitting Is Easy: Resilience vs. Bankruptcy
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Foundr
YouTube
·
4 months ago
Life After the Exit w/ Jake Kassan
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Foundr
YouTube
·
2 months ago
The business plan is overrated.
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Foundr
YouTube
·
3 months ago
Don't wait for the fear to go away.
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Foundr+ is your all...
Foundr
YouTube
·
2 months ago
Your next best-seller is hidden in a 2-star review.
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Foundr+ is your all...
Foundr
YouTube
·
2 months ago
The best business launches aren't rushed.
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Foundr+ is your all...
Foundr
YouTube
·
1 months ago
Your brand is more than just a logo.
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Foundr+ is your all...
Foundr
YouTube
·
1 months ago
You can’t buy customer loyalty.
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Foundr+ is your all...
Foundr
YouTube
·
1 months ago
One viral moment can change everything.
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Foundr+ is your all...
Foundr
YouTube
·
1 months ago
There is no such thing as failure unless you completely give up.
✅ Ready to jumpstart your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial
Foundr+ is your all...
Foundr
YouTube
·
2025
Choose a problem, not a product.
✅ Ready to jumpstart your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial
Foundr+ is your all...
Foundr
YouTube
·
1 months ago
Great products aren't built in a vacuum.
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Foundr
YouTube
·
2025
Don't spread yourself too thin.
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Foundr
YouTube
·
9 months ago
Scaling takes longer than most people think.
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Foundr
YouTube
·
8 months ago
Start Your Ecommerce Business Summit 2025 DAY 2
🔗 LINK TO JOIN: https://foundr.com/pages/start-your-ecommerce-store-summit-live
Join us for a 3-day live event where proven founders, ad...
Foundr
YouTube
·
9 months ago
The Mantra Behind Her $10M Brand
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Foundr
YouTube
·
9 months ago
This Is What Brand Loyalty Starts With
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Foundr
YouTube
·
2025
How you build a brand on social.
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Foundr
YouTube
·
9 months ago
Your first idea won't be "the one".
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Foundr+ is your all...
Foundr
YouTube
·
4 months ago
You don't need a billion-dollar idea 💡
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Foundr+ is your all...
Foundr
YouTube
·
6 months ago
Choose progress over perfection.
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Foundr+ is your all...
youtu.be
YouTube
·
2015
Nathan Chan Grows Foundr Mag To Six Figure Business And Instagram To 500,000+ Followers
Nathan made a few dollars from the very first edition of his magazine, which since then has grown to a six figure business. He has conduc...
Foundr
YouTube
·
this month
A great offer can make even a simple ad convert.
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Foundr+ is your all...
youtu.be
YouTube
·
2023
How Nathan Chan Built Foundr
Learn more about Foundr+ | https://bit.ly/FoundrPlus
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🚀 PRODUCT DEVELOPMENT & SUPPLY CHAIN COURSE 🚀
ht...
youtu.be
YouTube
·
2022
NATHAN CHAN ON BUILDING FOUNDR INTO THE GLOBAL HOME FOR ENTRUPRENURES & WORKING WITH RICHARD BRANSON
Nathan Chan's entrepreneurial skills have seen him in chairs opposite the likes of Richard Branson, Arianna Huffington, Tony Robbins, J...
Foundr
YouTube
·
this month
You can’t manufacture authenticity.
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Foundr
YouTube
·
6 months ago
Big visions are built in the quiet.
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Foundr
YouTube
·
4 months ago
Get the support you need to take full control of your ads.
✅ Ready to jumpstart your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial
Foundr+ is your all...
Foundr
YouTube
·
11 months ago
The unglamorous reality of founders.
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Foundr
YouTube
·
11 months ago
When you can't sell to save your life.
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Foundr
YouTube
·
11 months ago
Doing things the second time around.
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Foundr
YouTube
·
this month
How much can you handle?
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Foundr
YouTube
·
11 months ago
The $100M success formula for founders.
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sproutworth.com
Article
·
2021
How Foundr built a recognized brand to millions of entrepreneurs in 2.5 years (Part 1)
Vinay’s Note: This is a post I wrote while working for WP Curve (now part of Godaddy). I was fortunate enough to be able to interview Nat...
Foundr
YouTube
·
2025
Your "Brand" Is How People Feel About Your Business
✅ Ready to jumpstart your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial
Foundr+ is your all...
