1,000+ Best Food Startup Names

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Updated: June 10th, 2025

So, you've come up with the perfect food startup idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food startup stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best food startup ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food startup.

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Ideas

Catchy food startup name ideas

Baked & Cracked
Harmony Food & Beverage Inc
Fantini's Food Company
Effie's Deli
Alfred & Fred
F&B Business
Bitter Bistro
Peppery Food
Caf Rouge
Tastee-EAT
Safest Restaurant in Chicago
M.J.'s Eatery and Bar
Coca-Cola Bottling Co. of Canada
Kale and Kettle
The Fowl Company
Jasnak
Sauces and Wines
Luxury Food Co
Bite Size Food
You Food
Broiled Food
Poured Food
Prime Food
Tangy Food
A La Mode Food
Salon Food
Stirred Food Valley
Hefty Food Club
Plumb Food Hub
Family- Style Food
Bittersweet Food
Theta Food
Top Pick Food Valley
Food N Things
Food Angel
Scented Food Cafe
Skewered Food Bazar
Cover Food Bazar
Food Bounties
Distinguished Food
Food Wiki
Plump Food
Exemplary Food
Globe Food
Sweetened Food
Devoured Food
The March Food
Energizing Food
Caramelized Food
Ether Food
Buttery Food
Michelin Star Food
Makoto Japanese Cafe
Sushi Shinko
Hudson's of Westwood
Hangout in the Hills
Cupcakers Cafe
The Original Keg
Caf Boca
Restaurant Eatery
Dai Pai Dien
Restaurant for Everyone
Dine In, Pay Out
Tobago Restaurant
Honey Love Restaurant
Desserts and Pastries
Sauces and Bar
The Food & Beverage Store
Restaurant Bowl
Caf de Luiz
Korean Sizzling Restaurant
Restaurant Age
Peppery Restaurant
Decent Dinners Collective
Musical Discernment Pro
AestheticTaste
SlightTaste
Try Collective
The Nutritious
Feast Pro
The Free
Dinner Group
Feast Group
Foodstuffs Collective
SpicyFood
The Individual Savor
Mixed Mealtime
Own Meat Trading Co
Kosher
The Modern Penchant
The Enough
Preference Place
Foodstuff Trading Co
Typical Supper Co
Architectural Perceptiveness Trading Co
The Free Dish
Buffet Collective
The Modern Predilection
Day Snack Co
The Sweetish Predilection
Preference Pro
Free Lunch Co
HugeMeal
Main Mixed
GoodMeal
The Occasional
PublicTaste
Proper Foodstuff Spot
Natural Penchant Group
Fresh
Popular Discernment
Frozen Feeds
Main Mashed Potatoes
Fine Fodder
Acrid Mouthful Collective
The Slight
Free Foraging
Mixed Menu
The Surplus
Predilection Spot
PlainFood
The Easy
The Artistic
SaltyTaste
The Prepared
Free Forage
Insufficient Nutritious Group
Cultivated Penchant Co
Dinner Co
The Solid Dish
The Aromatic Discernment
Gourmet Place
Fine
The Delicate
DiscriminatingTaste
The Cold Feast
Improper Groceries
GreenFood
The Fast
Depraved Appreciation Pro
EasyMeal
Impeccable Sample Co
Big Feast
The Strange
Appreciation Group
Nutritious Snack Place

Creative food startup name ideas

Aromatic Predilection Pro
The Heavy
Necessary
The Elaborate Dinner
Plain Grocery Collective
ExcellentFood
The Vegetarian
StrangeTaste
AdequateFood
Dinner Spot
The Hot
Contemporary Sample Pro
The Vegetarian Nutritious
Day Snack Co
CoarseFood
Perfect
Decent Dinners Co
Peculiar Preference Group
The Slight
Healthy Groceries Pro
Extra Meal
Rich Meal Place
Fastidious Try Collective
Available Foodstuff
Fresh Foodstuff
Popular Perceptiveness Trading Co
PersonalTaste
CommunalMeal
The Depraved
Unpleasant
Perfect Preference Collective
The Nauseous
The Delicate
The Excellent
TrueTaste
Cold Gourmet
Own Nutritious Co
The Classical Penchant
Green
The Foul Try
Gourmet Group
Grocery Pro
Discernment Pro
Prepared Meal Trading Co
Big Dish
The Elaborate Breakfast
Fine Feeding
Penchant Pro
The Easy
HealthyFood
Nice Perceptiveness Group
Pure Predilection Place
The Cultivated
The Poor
Salty Sample Pro
PrincipalMeal
Gourmet Collective
Occasional Dish Pro
Little Foodstuff Trading Co
Better Discernment
The Artistic Perceptiveness
Regular
TinnedFood
SweetTaste
Much Try Co
ArchitecturalTaste
Nutrition Place
Foodstuffs Collective
Typical Supper
Gourmet Trading Co
The Refined
GoodMeal
Tasty Soup
Last Breakfast Co
The Hearty Buffet
Penchant Collective
Sumptuous Buffet
The Light
CultivatedTaste
Extra Grocery
The Solid Lunch
Appreciation Pro
Hurried Lunch Collective
MildTaste
Better Sample Co
Penchant Co
Personal Savour
The Sacred Supper
The Mixed Soup
Mild Discernment Collective
Natural Penchant Group
Wonderful Snack Co
Free Foraging
Natural Sample Trading Co
The French Preference
Perfect Try Co
Full Breakfast Group
Dish Pro
More Groceries
PlantFood
The Sumptuous Lunch
The More
Literary Mouthful Collective
Nauseous Mouthful
The Poor Foodstuff
Modern Savour Pro
Frozen Feed
Fast Fuel
Architectural Mouthful Collective
Mild Savor
Wholesome Nutrition
The Pungent
Fastidious
Predilection Spot
The Occasional
Daily Meal
The Ordinary Foodstuffs
HeavyMeal
Meat Pro
The Quick
The Coarse
ImproperFood
CommonMeal
Common
The Best
Delicious Supper Pro
Soybean
Aromatic Preference Trading Co
Tinned Meat
Bad Savour
Impeccable
PreparedFood
The Necessary
ModernTaste
Last
The Bad Foodstuff
Principal Foodstuff Collective
Dinners Collective
The Cold
Huge Repast
The Contemporary Savor
True Tastiness
The Principal
Cheap
The Bad Gourmet
Classical Mouthful Group

Learn more about starting a food startup:

Where to start?

-> Food startup plan
-> How to finance a food startup?
-> How much does it cost to start a food startup?
-> Pros and cons of a food startup

Need inspiration?

-> Other food startup success stories
-> Marketing ideas for a food startup
-> Food startup slogans
-> Food startup Instagram bios

Other resources

-> Profitability of a food startup
-> Food startup tips
-> Blog post ideas for a food startup
-> Food startup quotes

Funny Food Startup Names

True Try
Foodstuff Group
NauseousTaste
Meal Group
TinnedFood
Day Breakfast
SpecialMeal
Predilection Co
Surplus Grocery
Principal Foodstuff Collective
Alkaline Perceptiveness
Literary Appreciation Group
True Tanginess
Foodstuffs Pro
Wonderful Snack
Principal
The Improper
MuchTaste
Better Savour
Cold Supper
Cold Gourmet
Simple Dish
Proper Foodstuffs Spot
The Astringent Appreciation
Dinner Pro
Cooked Meals Spot
Supper Pro
Only Grocery Spot
CompleteMeal
Agreeable Savour
Meals Collective
Savour Pro
Classical
The Ingested
The Delicate
Delicious Soup Trading Co
Cultivated Penchant Co
MoreFood
Bitter Try Collective
Extra Nutrient Co
Delicate
Questionable Savor
The Cheap Nutrition
The Frugal
Depraved Savor Group
The Day
MainMeal
The Quick
Improper Groceries
Appreciation Trading Co
The Festive
The Hearty Buffet
Good Dish
Single Breakfast Pro
Last Breakfast Co
Frozen Feed
Solitary Dish Trading Co
Poor Grocery
True
Meals Spot
Cheap Nutrition Pro
Nutrient Trading Co
Green Foodstuff
FastidiousTaste
Ordinary Dish
Distinctive Preference Collective
Repast Co
Decent Dinners
The Solid
AcidTaste
The Big Feast
Favorite Gourmet
The Good
The Delicious Nutrient
False Mouthful
SweetishTaste
Personal Mouthful Collective
Lunch Co
The Aromatic
The Light
Typical
The Own Nutrition
SingleMeal
FrugalMeal
Decent Dinners Collective
Ample
AestheticTaste
The Soft
Meals Co
The Heavy Soup
Heavy
The False Predilection
CoarseMeal
Perfect
True Tastable
StrangeTaste
The Mild
Frozen Nutrition
The Excellent Meat
Delicious Preference Co
Pleasant Dish
Ordinary Meal Spot
CultivatedTaste
Bad Nutrition
Pungent Perceptiveness
Frugal
Nutritious Snack Place
The Public Mouthful
Nutrition Co
The Wonderful Lunch
The Literary
Dry Meal
Better Foodstuff Place
Feast Trading Co
Better Discernment
Yellow Dinner Co
Literary Perceptiveness
CorrectTaste
Nauseous Sample Group
The Corn
The Cold
The Rich
Nice Penchant Collective
Main Mealtime
Rich
Favorite
The Sharp Savor
Foodstuff Trading Co
Decent Dinners Co
Poor
Necessary Nutrition Spot
Only Nutrition Place
The Musical
SuitableFood
Characteristic
QuickMeal
Fresh Nutritious
Adequate Foodstuffs
Excellent
LiquidFood
Dish Pro
Dinners Group
Healthy Groceries Pro
Favorite Fodder
Sweet Penchant Spot
PublicTaste

Cool food startup name ideas

Gourmet Collective
Favorite Repast Spot
HeavyMeal
Bad Nutrition
The Comfortable
Architectural Mouthful Collective
True Tastebuds
QuickMeal
FrenchTaste
FineFood
Excellent Dinner Spot
Available Foodstuff
Day Snack Co
Foodstuff Collective
Decent Dinners Collective
Depraved Appreciation Pro
Rich
The Soybean Buffet
Cheap Meals Trading Co
NonFood
Meals Collective
The Own
Repast Co
Mixed Mixed
Grocery Trading Co
Literary Savor Co
The Modern Try
NutritiousFood
Free Grocery Pro
Poor Gourmet Collective
The Less
Principal Meal Pro
The Wonderful Lunch
Agreeable Savour
Nutrition Collective
Mixed Menu
CornMeal
The Natural Try
Artistic Try Group
Much
Dinner Pro
The Ordinary
Natural Preference Trading Co
Fastidious
Big Feast
Bad Perceptiveness
The Poetic
Foodstuffs Co
Dish Group
Non Foodstuff
Artistic
The Tinned
Mixed Soup Collective
SatisfyingMeal
Preference Group
Cheap Nutrition Pro
Public Perceptiveness Collective
Soup Spot
Healthy Groceries Pro
Plant Nutrient Co
Perfect Try Co
Plain Grocery Collective
Nice Perceptiveness Group
Foodstuffs Trading Co
Natural Sample
HotMeal
Principal Supper Trading Co
The Common Buffet
The Chief
The Strange
Fastidious Discernment Co
The Little
The Much
Modern Savour Pro
Predilection Spot
Insufficient Nutritious Group
Popular Penchant
Slight
ColdMeal
The Delicious Nutrient
Discriminating Try Place
Popular Discernment
Mouthful Trading Co
Warm Penchant
The Light
Favorite Fed
The Quick Dish
Foodstuffs Pro
Nutritious Nutrient Trading Co
Warm
Plant Meat Co
Main Mycophagy
Mouthful Group
The Acid Appreciation
Foodstuff Pro
Fast Feeds
The Correct
Valuable
HotFood
The Acid
The Spiritual Nutritious
The Elaborate
Frozen Feed
Savor Group
The Contemporary Sample
The Solid Dish
Snack Co
The Poor
The Occasional Dinner
SumptuousMeal
Full Snack
True Try Out
FreshFood
Favourite Foodstuff
Poor Foodstuff
ExquisiteTaste
Savour Place
The Good
The Natural
SufficientFood
The Ordinary Foodstuffs
Poor Appreciation Pro
Chafed Taste
Dish Pro
Rich Nutrient
Cooked Meals Spot
TastyMeal
Disagreeable Appreciation
Cooked Grocery
Elaborate
Sample Trading Co
Distinctive
Rich Lunch Place
The Entire
HealthyFood
Exquisite Discernment Place
Metallic
Fast Fuel
The Modern Predilection
Plain Meals Spot
Less Meal Group
StrangeTaste
Supper Trading Co
Green Foodstuff
Extra Grocery Collective
The Public Sample

Unique food startup name ideas

The Agreeable Savor
ExcellentFood
The Discriminating Mouthful
Frozen Nutrition
Fresh Feeding
DelicateTaste
The Nauseous Savour
Sample Co
Better Preference Pro
Tasty Soup
DeliciousTaste
Principal
Breakfast Trading Co
SingleMeal
Sweetish Predilection
PreparedFood
The Frozen
The Insufficient
The Public Mouthful
Hurried Lunch Collective
Main Meatloaf
Daily
ImpeccableTaste
The Disagreeable
AlkalineTaste
Adequate
The Usual Soup
The Principal Meal
Pure Predilection Place
Meals Co
Appreciation Pro
Repast Pro
Fastidious Try Collective
The False
Less Meal Spot
Musical Penchant
French Savor Pro
SweetishTaste
The Excellent Meat
AstringentTaste
Acquired Savour Collective
AmpleFood
The Fine Groceries
The Last
Wonderful Snack Co
Sample Place
Adequate Foodstuffs
Distinctive Try
Groceries Pro
Sumptuous Repast Collective
MoreFood
IngestedFood
The Mixed Soup
Nutritious Groceries Trading Co
The Sacred
Metallic Savour Place
Spicy Gourmet Pro
Delicious Supper Pro
Predilection Trading Co
Solitary Dish Trading Co
Penchant Co
VegetarianFood
Favorite Foodstuff
The Frugal
Main Mashed Potatoes
Modern Mouthful
Appreciation Group
Strange Mouthful
The Coarse Snack
AcridTaste
The Refined Savor
Plant Gourmet Spot
Italian
Nutritious Place
Raw
Acquired
Bitter Discernment Pro
Nutrition Place
Savor Pro
Bad Meals Trading Co
Meal Collective
Nutrient Group
Astringent Appreciation
Decent Foodstuff Pro
Plant Meal Spot
The Bad Foodstuff
Fine Forage
The Bad
Hot Grocery
The Nutritious Meat
The Hasty Breakfast
The Elaborate Breakfast
Solid
Mixed Mock Turtle Soup
ProperFood
Scanty Lunch
Only Grocery Spot
The Daily Meat
FavoriteMeal
Perceptiveness Pro
Cheap Groceries
Hearty
CoarseFood
Typical Breakfast Trading Co
Little Foodstuff Trading Co
Favourite Feeds
The Sumptuous Lunch
Principal Meal
Questionable Savor
The Personal Penchant
Ample
Poetic
Principal Lunch Place
The Balanced
Strange Predilection
Personal Try Place
The Daily
Improper Groceries
Characteristic
Delicious Preference Co
ScantyMeal
PrincipalMeal
The Depraved Penchant
The Aromatic
Bitter Try Collective
Meal Spot
Popular Try
Entire
Nice
OrganicFood
GreenFood
Special
CoarseMeal
Try Group
Proper Meals Group
IndianMeal
Frozen Foodstuffs
The Big Feast
Discernment Trading Co
Mixed Mycophagy
PrincipalFood
Nutrient Collective
The Nutritious Nutrient
Breakfast Spot
Classical Preference
The Superior

Cute food startup name ideas

Dish Co
Impeccable Sample Co
The Festive
PeculiarTaste
Nutritious Snack Place
Occasional Dish Pro
Savour Pro
Frozen Fed
Regular
The Nice
Depraved Sample Group
Corn
Musical Preference
AfterTaste
The Depraved Preference
Necessary Nutrition Spot
OrdinaryFood
Comfortable
Ordinary Meal Spot
The Vegetarian
Meal Co
FestiveMeal
Excellent Perceptiveness Trading Co
The Easy
Favorite Gourmet
PureFood
Free
Corn Supper
The Unpleasant
Architectural
The Elaborate Dinner
Favourite Nutrient
Appreciation Trading Co
Spicy
DiscriminatingTaste
Nutrition Spot
The Hearty Buffet
The Better
Preference Co
Better Sample Place
Extra Grocery
SimpleMeal
Try Collective
Single Breakfast Co
The Heavy Soup
The Available
ElaborateMeal
Non Nutrition Pro
AromaticTaste
Chief
Meat Place
Supper Spot
The Nutritious
Breakfast Collective
True Tastable
UnpleasantTaste
Mild Discernment Collective
Discriminating
PlainFood
The Tasty Supper
The Refined
Communal Dinner Co
Pleasant Dish
Groceries Spot
Literary Perceptiveness
Abundant Groceries Spot
Pure
Single Buffet Trading Co
Last Dish
The Bitter
The Silent Buffet
DisagreeableTaste
Cold Gourmet
Nice Penchant Collective
The Prepared
Fast Foraging
Ingested
Organic Meal Trading Co
Natural
Sweet Appreciation Place
Yellow Dinner Co
The Bad Gourmet
The Sweet Nutritious
Scanty Dinners Group
Grocery Spot
NaturalFood
True Taste Property
Delicious Gourmet
Extra Meal
Favourite Meals Collective
Plant Foodstuff Pro
SoftFood
Decent Dinners Co
The Aromatic Discernment
The Proper
Nutrition Pro
Depraved Predilection
Heavy
The Hot Soup
Fresh Fed
Excellent
AbundantFood
Tinned Foodstuff Collective
Meat Spot
The Questionable
Proper Nutritious Co
Favourite Feeding
Simple Lunch Co
Good Dish
Big Supper Group
SweetTaste
Mixed Mat
The Improper
AvailableFood
Single Snack Collective
Rich Meal Place
True Try
Fine Fuel
Foul Discernment Group
The Soybean
Delicious Try Collective
Dinner Group
Fresh Feeds
True Taster
CookedFood
Favorite Forage
The True
Prepared
The Popular Sample
Solid Nutritious Pro
Soup Collective
Hasty Snack Group
The Ordinary Dinners
ClassicalTaste
AgreeableTaste
The Big Dish
The Ample
Mixed Meze
Extra
FrugalMeal
AnimalFood
Savour Co
Non
The Cheap Nutrition
The Entire Buffet
The Frugal Dinners

Clever food startup name ideas

Principal Dish Spot
Main Morate
Perceptiveness Co
Poetic Discernment Spot
Aromatic Try
Coarse Meals Pro
The Hot Feast
Refined
NauseousTaste
Free Feed
Dinners Pro
Day Supper Co
Modern
Fast Fodder
Sacred
EasyMeal
CorrectTaste
The Favorite Snack
Common
The Proper Foodstuff
The Best Meals
The Mixed
Hot
QuestionableTaste
The Sacred Supper
Fresh Nutritious
The Easy Buffet
Insufficient
Much Try Co
The Sharp
The Contemporary Savor
FineMeal
The Free Dinners
Popular Sample
Soybean Dinner
The Green Gourmet
Strong Perceptiveness Spot
NaturalTaste
FullMeal
The Hot
The Warm
Heavy Breakfast Spot
Contemporary Appreciation Group
The Favorite
Favourite Fuel
Favorite Lunch Pro
Spicy Meal
Feast Pro
AestheticTaste
Bad Savour
Poor
Distinctive Preference Collective
Sacrificial Dinners Collective
AdequateFood
Valuable Nutrition
Poor Grocery
The Artistic
Pleasant
Buffet Co
Gourmet Pro
BigMeal
The Contemporary Predilection
Last
Decent Grocery Trading Co
Individual
Nutritious Snack
UsualMeal
The Quick
Cultivated Mouthful Pro
Perfect Mouthful Trading Co
PlantFood
False Savour Trading Co
Wholesome Nutrition
The Sharp Savor
The Sumptuous Dinners
Simple Dinners Trading Co
The Favorite Meal
The Tasty
Ordinary Meals Spot
Main Mealtime
MainMeal
Personal Mouthful Collective
Enough
The Coarse Meal
The Corn
The Sweet Meat
Big
SpicyFood
The Big
Common Lunch
The Suitable
SpiritualFood
Common Dish
Refined Predilection Group
FrozenFood
Personal Preference Pro
The Cultivated
Favourite Foraging
Only Nutrition Place
Predilection Pro
Favourite Fodder
Sour Preference Place
The Fresh
Exquisite
Soft
Necessary
Try Pro
Principal Foodstuff Collective
The Spiritual
Enough Foodstuff Collective
Free Feeding
Grocery Place
Aesthetic
The Mild
Impeccable Discernment Collective
Frugal Lunch Group
The Animal Meat
Mild Discernment Co
Adequate Meat
Sweet Penchant Spot
The Rich
Typical
MuchTaste
Frozen Forage
The Literary
Warm Mouthful
OwnFood
Ordinary Dish
Favourite Meal Group
Full
Sample Collective
The Acrid
Nutrition Trading Co
Indian Breakfast
Pungent
Extra Nutrient Co
The Public
Groceries Collective
Fast Fed
Favorite Fresh
Natural Penchant Group
Hasty Breakfast
Favorite Meal Spot
Silent Lunch Group
The Light Repast
Free Forage

Best food startup name ideas

The Free Dish
MuchFood
More Groceries
Wonderful Snack Pro
Meal Group
The False Predilection
Sufficient Nutrition
Good Appreciation Collective
First
Hearty Dinner Co
Popular Perceptiveness Trading Co
Fine Fed
SacrificialMeal
Mixed Buffet
Cooked
PoorFood
The Sweetish Predilection
Alkaline Discernment Pro
Musical Preference Co
Animal Nutrition Collective
The Distinctive
Coarse
Impeccable
Gourmet Co
GoodMeal
True Taste Perception
Repast Collective
WarmTaste
The Cooked Groceries
Wonderful Feast
Nutrient Pro
Solitary Soup Place
Solid Gourmet
Nauseous Sample Collective
Elegant Sample Co
Penchant Group
Pungent Perceptiveness
TrueTaste
Favourite Foodstuffs
SlightTaste
Delicious Sample
The Solid Lunch
Communal Dinners Place
Correct Savor
Savor Place
Typical Lunch
Repast Place
Correct Predilection Place
Exquisite Discernment Trading Co
IndividualTaste
The Coarse
ArchitecturalTaste
Sufficient Nutrient
Meat Group
Huge Repast
DistinctiveTaste
Sweet
ItalianFood
The Slight
Feast Collective
Main Mixed
Proper Lunch
Slight Preference Group
Pungent Penchant
Dinners Collective
Spicy Groceries
Best Meat Pro
CommunalMeal
Sour
Supper Collective
The Liquid
MetallicTaste
Gourmet Trading Co
The Architectural
The Typical
The Excellent
Modern Sample
Breakfast Pro
Popular Discernment Pro
The Foul
Cold Supper
DeliciousMeal
Classical Predilection Trading Co
Buffet Collective
Discernment Collective
Favorite
Perfect
The Vegetarian Nutritious
ImproperFood
The Available Meal
The Heavy
Insufficient Foodstuffs Collective
Lunch Pro
Enough Grocery Trading Co
Spiritual
The Undigested Foodstuffs
Main Meze
The Solid
Organic Nutrition Place
Acquired Sample
Frozen Feeds
Better Savour
The Communal
PureTaste
SuitableFood
The Substantial
Dinners Co
Single Breakfast Pro
Aromatic Preference Collective
The Enough
Nauseous Sample Group
Complete Feast
Alkaline
HugeMeal
Day Breakfast
True Taste Sensation
CultivatedTaste
Indian Supper
Coarse Grocery Group
Typical Supper
Exquisite Perceptiveness Group
Literary Mouthful Collective
SacredMeal
Fresh Feed
The Cold Feast
Try Trading Co
Nourishing Meals Pro
The Soft
The Vegetarian Foodstuff
The Necessary
Depraved Savor Group
LiquidFood
Sour Sample Collective
The Fastidious
The Decent
Vegetarian
Alkaline Perceptiveness
False Mouthful
Dinners Trading Co
The Nice Sample
Buffet Group
The Decent Meals
Festive Dinners Co
Public
Decent Dinners
Preference Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Startup:

Simple is always better

This means a few different things. Your food startup name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food startup:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Food Startup: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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