How Alice Built a Near $100M Vitamin Brand on Family Values
Who is Alice Li?
Alice Li, founder and CEO of First Day, graduated from Yale University and previously worked in consulting before launching her company. Inspired by her family's struggle during the Great Chinese Famine, she created First Day to prevent nutritional trauma and promote health for future generations.
What problem does First Day solve?
First Day helps busy parents ensure their families get essential nutrients by offering easy-to-take supplements, tackling the modern challenge of nutrient-depleted diets.
Firstday.com
How did Alice come up with the idea for First Day?
Alice Li came up with the idea for First Day through a blend of personal history and attentiveness to the gaps in the wellness industry. Having experienced firsthand the consequences of nutritional deficiencies from her family’s experiences during China's famine, Alice was inspired to prevent such "nutritional trauma" in future generations. This personal connection to her family's struggles significantly influenced the mission of her company, aiming to make safe, effective supplements accessible to everyone.
Alice's thought process involved critical questioning of the supplements market: she wanted to...
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