On Starting A Fine Jewelry Business
Hello! My name is Anna-Mieke Anderson and I am the Founder and CEO of MiaDonna and our foundation, The Greener Diamond. I was born in New Zealand and moved to Sydney, Australia when I was a child. When I was 19, I came to the United States with a one-way ticket and all my worldly possessions that would fit in a backpack.
I founded MiaDonna and The Greener Diamond to work as a system to address the negative humanitarian and environmental impact caused by the diamond and gold mining industries, and in the process, I created one of the first social enterprises.
My goal was, and still is, to create the greenest jewelry company possible, while adding a feminine touch to an outdated, male-dominated industry.
We sell truly conflict-free fine jewelry made from lab-grown diamonds and gemstones, and 100% recycled metals. We then use a portion of our profits to fund projects focused on education, vocational training, and agriculture in diamond mining...