This case study is an inspiring story about how a founder started a blog on Microsoft Windows technology and, after a decade of hard work, dedication, and patience, managed to make it a sustainable business earning $30,000 per year, outlining the process of designing, prototyping, and launching the website and the lessons learned along the way.

Framed Tweets, an online store that offers customers the opportunity to frame tweets as art, started by grossing $20k in its first year and increasing to $110k in the second year, and now has monthly gross sales of $20k from Instagram ads, spending about $300 a day.

Popov Leather is a Canadian company that makes and sells small leather goods online, with 2018 generating over $850k in revenue and doubling in revenue year-over-year since 2013 through direct-to-consumer sales, primarily for wallets, and backed by great customer service.

A successful handcrafted leather goods business that started with just $1000, has grown to $600k annual sales, thanks to a strong brand philosophy, a focus on specific niche terms for SEO, personalized customer experiences, and a team that is trusted to achieve goals autonomously.