This case study is about Muhammad Sami, co-founder of Bodybrics, the first Pakistan activewear brand designed for athletes, who was able to scale his business to an average of $5,000 MRR and grow a following of 20.5k on Instagram and 21k on Facebook through continuous learning and strategic marketing efforts including PR campaigns with influencers and SEO.

LVLS Sportswear founder, Brandon Rogers, has created a line of unique and high-quality sportswear inspired by his global basketball training experiences, with products selling out in a matter of months and generating over $5,000 in recurring revenue a month, attracting attention from key athletes and social media followers, with SEO and TikTok user engagement serving as key drivers of customer attraction and retention.

Grip Spritz, a traction product for basketball and volleyball shoes, was founded by a golfer, lawyer, and recent graduate-turned-tour-manager, and after years of hard work and grassroots marketing, the company has seen explosive growth, quadrupling its success in 2022 by expanding into Amazon and sports magazines and partnering with nationwide basketball camps.

Celer Ergonomics, a small 2-person start-up out of NYC, has developed the RunCeler strap, a functional resistance band worn over the sock and shoe while running to promote improved running form, reducing the risk of injury and improving performance, with 4 published patents and growing 20% month over month.