Discover how a mechanical engineering major and his dad scaled a personalized gift business to $100k/mo revenue mainly through selling personalized leather keychains with over 10,000 reviews and a 4.9-star rating, proving the power of differentiation and pricing strategies in a competitive market.

This case study follows the journey of Smieon Mo, the founder of Mypaintedshoes, one of the first online platforms for selling hand-painted shoes, who shares insights into building a successful custom shoe painting business, attracting customers, and transitioning from canvas to leather shoes.

GrillBlazer LLC invented the GrillGun, a high-power propane torch that looks like an awesome slide-action pistol, yielding an average of $2.5 million in product sales since its launch three years ago, primarily using online marketing strategies to reach its niche affluent male target demographic aged between 25 to 55.

Chandler Honey is a Canadian organic honey brand with unique flavors, founded by Tique Chandler. With only 2 years since incorporation, the brand is now in 150+ stores in Canada and brings in $10k revenue monthly.