On Starting An Affordable Men's Swiss Watches Brand
I’m Esti Chazanow, co-founder and brand manager for LIV Watches. We are a direct-to-consumer microbrand crafting precision, durable, high-quality, accessibly-priced Swiss-made limited edition watches capable of keeping up with an adventurous, bold lifestyle.
Our customers are passionate about watches, obsessed with good design and Swiss craftsmanship--and us. To date, we’ve run 4 successful Kickstarter campaigns, generating nearly $8.5 million from 7300 backers.
What's your backstory and how did you get into entrepreneurship?
I grew up in Melbourne, Australia. I studied education in college and received a degree in business and commerce as well. Eventually, my focus became management, marketing, and organizational structure and curriculum development which I worked on in the nonprofit and education worlds.
Surround yourself with incredible...
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