How Enstack Empowered 200K Entrepreneurs with $3M Series A Funding

February 4th, 2025

Founded By

Macy Castillo

Founders

Profitable

Yes

Year Started

2021

Customer

B2B

Founded By
Macy Castillo: Founders
2

Profitable
Yes: Year Started
2021

Customer
B2B

Who is Macy Castillo?

Macy Castillo, co-founder and CEO of Enstack, is a Filipina entrepreneur with extensive experience in e-commerce, having held influential roles at Shopee and Zalora Philippines, contributing to her expertise in empowering small businesses in Southeast Asia's digital economy.

What problem does Enstack solve?

Enstack makes it easy for small business owners to set up and manage their online stores by combining payments, logistics, and inventory management in one simple app, eliminating the complex hassle and potential losses of juggling multiple platforms.

Enstack

Founder-Market Fit

Skills

What skills did Macy Castillo have that led to their success?

No Code

How did Macy come up with the idea for Enstack?

The idea for Enstack sprouted from Macy Castillo's deep-rooted experience in the eCommerce landscape across Southeast Asia. Having observed the struggles of small businesses, especially in the Philippines, Macy noted that many lacked the simple and affordable tools necessary to thrive online. This first-hand experience illuminated the need for a platform that could simplify the digital journey for entrepreneurs.

Her prior roles at influential companies like Shopee and Zalora equipped her with valuable insights into local consumer behaviors, which she harnessed to shape Enstack's tailored approach. Understanding the importance of bridging traditional eCommerce models with practical solutions, she envisioned Enstack as a one-stop solution integrating payments, delivery, and order management in a seamless manner.

Through a localized approach, Macy was dedicated to empowering entrepreneurs by eliminating the complexities of managing an online business. During the ideation phase, a major challenge was convincing Filipino sellers, who were accustomed to platforms like Facebook, to transition to this new solution. Success stories from early adopters validated Enstack's concept and reinforced Macy's commitment to making entrepreneurship more accessible.

How did Macy Castillo build the initial version of Enstack?

Enstack was developed as an AI-powered, no-code eCommerce platform aimed at simplifying the creation of fully integrated online stores for small businesses. The initial development focused on integrating payment and logistics seamlessly into the app, ensuring these features are embedded to address challenges specific to the Filipino market. For the tech stack, the platform leveraged existing SaaS solutions and AI-enhancements to craft intuitive tools for business management. The first version of Enstack was launched within a year, with major updates continuing after its initial release. The development process faced hurdles common in emerging markets, such as educating users on new technology and convincing them to transition from familiar social media platforms to a more unified business solution.

Enstack AI Powered App

What were the initial startup costs for Enstack?

Funding: Enstack raised a $3 million Series A round led by Mangrove Capital Partners.

What was the growth strategy for Enstack and how did they scale?

AI Integration

Enstack integrated AI into its platform to simplify business management for entrepreneurs. This integration provides tools for inventory management, customer engagement, and seamless online transactions. Their AI-powered feature, Enstack Magic, assists in tasks like designing brands, writing content, and managing sales chats.

Why it worked: By using AI, Enstack made the entrepreneurial journey easier for small business owners, enabling efficient digital operations. This ease of use attracted a wider audience, especially those with limited tech knowledge, allowing more small businesses to transition online smoothly.

Partnerships and Localization

Enstack formed partnerships with logistics and payment providers, ensuring that delivery options cover 99% of the Philippines. They also localized features, such as cash-on-delivery options, based on insights from the Filipino market.

Why it worked: These partnerships and localizations allowed Enstack to offer comprehensive service tailored to the needs of Filipino entrepreneurs. This strategic move facilitated nationwide reach and resonated well with local sellers who valued culturally relevant solutions.

Direct-to-Customer Model

Enstack helps businesses create their own online stores where they maintain control over pricing and logistics, as opposed to traditional marketplaces which impose strict rules and high fees.

Why it worked: This model empowered merchants by giving them autonomy, which is attractive to sellers wanting to avoid hefty fees and gain a direct relationship with their customers. It differentiated Enstack from competitors and attracted sellers eager to manage their brands independently.

What's the pricing strategy for Enstack?

Enstack offers a freemium pricing model, with core features available for free and additional premium tools and integrations starting at around $10 per month.

What were the biggest lessons learned from building Enstack?

Empower Through Technology: Enstack's use of AI and a no-code platform simplifies online business management for entrepreneurs, demonstrating the power of integrating technology to reduce barriers and empower more people to start businesses.
Listen and Adapt: Macy Castillo highlights the importance of understanding local markets and tailoring solutions to fit specific needs, as seen in Enstack's focus on cash-on-delivery and localized shipping options, proving that adapting to customer preferences can lead to success.
Persistence Pays Off: Building Enstack involved overcoming significant hurdles, like convincing sellers to shift from traditional platforms, showing that perseverance and demonstrating value are key to gaining trust and adoption.
Build a Supportive Network: Castillo emphasizes the importance of having a supportive community and diverse perspectives, which facilitates innovation and resilience in overcoming challenges, especially in a startup environment.
Resilience Is Crucial: Entrepreneurs must face relentless challenges with determination and grit, as shown by Enstack's journey from concept to serving over 200,000 SMEs, proving that resilience drives long-term success.

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