Chasing Paper

On Creating A Removable Wallpaper Business And Growing 75% YOY

Elizabeth Rees
Founder, Chasing Paper
1
Founders
6
Employees
Chasing Paper
from Milwaukee, Wisconsin, USA
started March 2013
1
Founders
6
Employees
market size
$3.16B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Instagram, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
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Want more updates on Chasing Paper? Check out these stories:

Hi! My name is Elizabeth Rees and I am the founder of Chasing Paper, an innovative wallpaper company. Nearly 8 years ago we started with a single product in a single size - thoughtfully designed removable wallpaper.

Today we have product extensions, different sizing, and substrates. We sell to women 25-45 living mostly living in larger urban cities with a love for design, interiors, and creating memorable spaces.

on-creating-a-designed-removable-wallpaper-with-75-yoy-growth

What's your backstory and how did you get into entrepreneurship?

I am the third generation in my family’s printing business so it was a very organic path that led me to Chasing Paper and really came out of necessity and wants to feel personally connected to the work I was doing daily. I wanted to create a business and product that could be seamlessly manufactured through our family business so that I could be connected to the generations that came...

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