215+ Best Instagram Bios For Digital Marketing Business [2021]

215+ Best Instagram Bios For Digital Marketing Business [2021]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best digital marketing business Instagram bios.

Additionally, we provide you with examples of the best digital marketing business bios on Instagram and a step-by-step guide to get you started.

Creative Instagram Bios For Digital Marketing Business

  • Companies that speak in the language of the pitch are no longer speaking to anyone.
  • We must move from numbers keeping score to numbers that drive better actions.
  • When you are writing keep asking yourself so what until you are sure what is in it for the customer.
  • SEO is not something you do anymore, it’s what happens when you do everything else right
  • The objective is not to ‘make your links appear natural’; the objective is that your links are natural
  • Love your readers to death!
  • Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
  • Focus on how to be social, not how to do social.
  • Being able to quit things that don’t work is integral to being a winner
  • Don’t say anything online that you wouldn’t want to plaster on a billboard with your face (or logo) on it.
  • Without strategy, content is just stuff, and the world has enough stuff. – Arjun Basu
  • Your website is your greatest asset. More people view your web pages than anything else.
  • Content marketing is a commitment, not a campaign.
  • Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it
  • Authenticity, honesty, and personal voice underlie much of what’s successful on the web.
  • People don’t buy what you do, they buy why you do it.
  • Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?
  • People ignore design that ignores people.
  • Traditional marketing talks at people. Content marketing talks with them.
  • Signing up is a powerful signal of intent to buy. Send them email until they do. – Jordie van Rijn
  • Personalisation — it is not about first/last name. It’s about relevant content. – Dan Jak
  • Quality is more important than quantity. One home run is much better than two doubles.
  • The secret to getting results from your social networking is to act like a member, not a marketer.
  • On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves.
  • Blog with passion. Passion spreads.
  • Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.
  • Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.
  • Stay committed to your decisions, but stay flexible in your approach.
  • Content is fire; social media is gasoline. – Jay Baer
  • There’s never been a better time to be in advertising, and there’s never been a worse time. – Aaron Reitkopf
  • Give them quality. That’s the best kind of advertising.
  • You have to understand that nothing appeals to everybody.
  • Google only loves you when everyone else loves you first. – Wendy Piersall
  • You can’t shortcut relationships.
  • It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.
  • Think like a publisher, not a marketer.
  • Nothing influences people more than a recommendation from a trusted friend.
  • Content is fire. Social Media is gasoline.
  • Make your marketing so useful people would pay you for it.
  • Disruptive innovation can hurt, if you are not the one doing the disrupting.
  • Don’t think of pitching. Think of offering…The offer is better than a pitch.
  • Create a minimal viable product or website, launch it, and get feedback.
  • Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
  • You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.
  • When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits. – Ted Rubin

Cute Instagram Bios For Digital Marketing Business

  • There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language. – Andrew Grill
  • If you don’t understand people, you don’t understand business.
  • People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
  • You must either modify your dreams or magnify your skills.
  • We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. – Pierre Omidyar
  • The best marketing doesn’t feel like marketing.
  • Inspiration is the most important part of our digital strategy. – Paull Young
  • Make it about them, not about you.
  • Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.
  • We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.
  • My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. – Dan Lyons
  • The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.
  • Tell stories. – Seth Godin
  • An essential aspect of creativity is not being afraid to fail.
  • People don’t buy what you do, they buy why you do it. – Simon Sinek
  • If plan A fails — remember you have 25 letters left.
  • Social Media is about sociology and psychology more than technology.
  • If you cannot do great things, do small things in a great way.
  • The brands that can connect with the client in a real way will win – Gary Vaynerchuk
  • Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. – Neil Patel
  • Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? – Ann Handley
  • Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.
  • Your goal should be to own quality time in your customer’s inbox.
  • Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship
  • I want to do business with a company that treats emailing me as a privilege, not a transaction. – Andrea Mignolo
  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
  • Marketing without data is like driving with your eyes closed.
  • The consumer is not a moron; she is your wife.
  • Our head of social media is the customer.
  • When it comes to content, the best marketers know that self-promotion is good!
  • Your goal should be to own quality time in your customer’s inbox. – Drew Davis
  • Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.
  • We need to stop interrupting what people are interested in and be what people are interested in.
  • Business has only two functions – marketing and innovation.
  • The best ideas come as jokes. Make your thinking as funny as possible.
  • So let me get this straight, you tell your clients to blog every day but you don’t?
  • Google only loves you when everyone else loves you first.
  • It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
  • We must move from numbers keeping score to numbers that drive better actions.
  • Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear
  • Google only loves you when everyone else loves you first.
  • My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.
  • Marketers need to build digital relationships and reputation before closing a sale.
  • SEO is not something you do anymore, it’s what happens when you do everything else right – Chad Pollitt
  • Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.– David Meerman Scott

Cool Instagram Bios For Digital Marketing Business

  • Email has an ability many channels don’t: creating valuable, personal touches – at scale.
  • Marketing is no longer about the stuff that you make, but about the stories you tell.
  • Stop selling. Start helping. – Zig Ziglar
  • To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.
  • Advertising brings in the customers, but it is your job to keep them buying from you.
  • Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. – Jimmy Wales
  • Content is the reason search began in the first place. – Lee Odden
  • I want to do business with a company that treats emailing me as a privilege, not a transaction.
  • Messages that fail to fascinate will become irrelevant.
  • New marketing is about the relationships, not the medium.
  • Without facts and principles, data is useless.
  • Stop selling. Start helping.
  • Start with the end in mind and work backward.
  • Cher’s If I could turn back time is actually about her sending an email campaign with a mistake in it. – Alex Williams
  • Never forget social media is for reach but email is for revenue.
  • Social media is about sociology and psychology more than technology. – Brian Solis
  • Good marketing makes the company look smart. Great marketing makes the customer feel smart.
  • A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
  • Care about your customers more than about yourself, and you’ll do well.
  • Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand. – Bob Frady
  • When you try to do something big it’s hard to fail completely.
  • We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth. – Gayle Fuguitt
  • Your culture is your brand.
  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
  • Don’t be afraid to get creative and experiment with your marketing.
  • In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.
  • A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. – Ramsay Leimenstoll
  • Content is fire; social media is gasoline.
  • Some of us sell to businesses, but we all market to people
  • A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook
  • Don’t build links. Build relationships.
  • The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI. – Kim Walsh
  • To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves. – Michelle Stinson Ross
  • 90% trust peers on social networks (even strangers); only 15–18% trust brands.
  • Content builds relationships. Relationships are built on trust. Trust drives revenue.– Andrew Davis
  • Traditional marketing talks at people. Content marketing talks with them. – Doug Kessler
  • Never forget social media is for reach but email is for revenue. – Bryan Eisenberg
  • If content is king, then conversion is queen. – John Munsell
  • The future of business is social.
  • If you get bored with social media, it’s because you are trying to get more value than you create.
  • Make the customer the hero of your story.
  • You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.
  • Advertising brings in the customers, but it is your job to keep them buying from you. – Chet Holmes.

Unique Instagram Bios For Digital Marketing Business

  • It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. – Jeff Eisenberg
  • You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience. – Seth Godin
  • Content builds relationships. Relationships are built on trust. Trust drives revenue.
  • Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. – Ian Schafer
  • If you don’t make mistakes, you aren’t really trying.
  • If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
  • Great content is the best sales tool in the world.
  • Measurement is like laundry. It piles up the longer you wait to do it.
  • Customers can’t always tell you what they want, but they can always tell you what’s wrong.
  • If you can’t measure it, you can’t manage it.
  • The Internet makes money for you when you build something that is real and when it matters to people!
  • A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.
  • You have to understand as a marketer that consumers are functioning in the age of efficiency. – Mitch Joel
  • Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
  • In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web. – Rand Fishkin
  • Influence is providing attention and value to others.
  • In the time it took you to read this sentence 20m emails have been sent. – John Watton
  • Content is the reason search began in the first place.
  • If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel. – Erik Harbison
  • The best way to persuade people is with your ears – by listening to them.
  • Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman
  • The overarching problem is that everyone sees and uses social media from a different perspective.
  • The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
  • Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling. – Demian Farnworth
  • Marketers need to build digital relationships and reputation before closing a sale.
  • Sell-sell-sell sales methods simply do not work on social media.
  • Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
  • Make the customer the hero of your story. – Ann Handley
  • Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. – Robert Rose
  • It’s all about people. It’s about networking and being nice to people and not burning any bridges.
  • Tell a story. Make it true. Make it compelling. And make it relevant.
  • Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov
  • Either write something worth reading or do something worth writing about.
  • We must move from numbers keeping score to numbers that drive better actions. – David Walmsley
  • You have to understand as a marketer that consumers are functioning in the age of efficiency.
  • The secret to getting results from your social networking is to act like a member, not a marketer. – Mari Smith
  • The brands that can connect with the client in a real way will win.
  • Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.
  • You can never go wrong by investing in communities and the human beings within them.
  • Good marketers see consumers as complete human beings with all the dimensions real people have.
  • You can’t sell anything if you can’t tell anything.

Funny Instagram Bios For Digital Marketing Business

  • You have to start with the basic premise that you need to know what your competition is doing.
  • Without strategy, content is just stuff, and the world has enough stuff.
  • Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. – Amber Naslund
  • Do not be embarrassed by your failures, learn from them and start again.
  • The only way to win at content marketing is for the reader to say, ‘This was written specifically for me. – Jamie Turner
  • Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it. – Erin Bury
  • Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
  • The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.
  • Every email is a customer survey of your target market, by testing they vote on what resonates best with them.
  • Each of us has some kind of powerful story. Tell it.
  • Marketers need to build digital relationships and reputation before closing a sale. – Chris Brogan
  • When it gets difficult is often right before you succeed.
  • Depending entirely on Google or SEO is dangerous.
  • Customers are usually very good at identifying their problems, not so much the solutions.
  • Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. – Corey Eridon
  • Design like you are absolutely right, then optimize like you were wrong from the start.
  • Maybe stories are just data with a soul. – Brené Brown
  • Content is anything that adds value to the reader’s life.
  • Making promises and keeping them is a great way to build a brand.
  • Think about what the user is going to type – Matt Cutts
  • Commit to a niche; try to stop being everything to everyone
  • We’re all learning here; the best listeners will end up the smartest.
  • Tell a story. Make it true. Make it compelling. And make it relevant. – Rand Fishkin
  • The pace of change means that relationship is more important than ever before.
  • Money follows passion – not the other way around.
  • Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. – Amrita Sahasrabudhe
  • It’s hard to find things that won’t sell online. – Jeff Bezos
  • Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. – Lori Taylor
  • New marketing is about the relationships, not the medium. – Ben Grossman
  • I love being marketed to’. Said no one, ever.
  • We need to stop interrupting what people are interested in and be what people are interested in. – Craig Davis
  • The paradox is the more info you give away, the more people will buy what you have to give.
  • The best marketing doesn’t feel like marketing. – Tom Fishburne
  • Content is king, but marketing is queen and runs the household.
  • The future of business is social. – Barry Libert
  • Your most unhappy customers are your greatest source of learning.
  • Recruiting great marketers must be your #1 priority.
  • Content is not king, but a president elected by the votes of those whom it aims to rule.
  • Sell-sell-sell sales methods simply do not work on social media. – Kim Garst
  • In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. – Doug Warner

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

  1. In their profile name, they showcase their company name with a clear description of what they do
  2. They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

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Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

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Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

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Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

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