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Email MarketingThe Disruptors grow their audience through email marketing. They offer bonus free content on their site to entice visitors to subscribe. By notifying subscribers of new episodes and upcoming live streams, they aim to increase engagement and downloads. This strategy helps retain customers and build a loyal following.Why it works: Email marketing allows direct communication with the audience, keeping them informed and engaged. Offering valuable content in exchange for email subscriptions encourages visitors to stay connected and helps drive traffic to the podcast.Epic ContentThe Disruptors focus on creating high-quality content to attract and retain listeners. By providing in-depth conversations with experts and covering cutting-edge topics, they differentiate themselves from other podcasts. The emphasis on quality content helps keep listeners engaged and coming back for more.Why it works: High-quality content sets The Disruptors apart in a crowded podcasting space. By exploring complex topics and offering valuable insights, they attract a dedicated audience interested in thought-provoking discussions.Word of MouthWord of mouth plays a crucial role in the growth of The Disruptors. With limited discovery systems for podcasts, recommendations from friends and family are often how new listeners find the show. By encouraging guests to share episodes and asking for listener support and reviews, they leverage word of mouth to increase visibility and attract new listeners.Why it works: Leveraging word of mouth allows The Disruptors to tap into existing social networks and reach new audiences through personal recommendations. By creating shareable content and fostering a community of supporters, they expand their reach and drive growth organically.