Ideas for Solo Developers

InstagramThrough direct messaging on Instagram, Disha messaged potential business partners to spread the word about the initial Shopify plugin. This method yielded immediate responses from business owners, allowing for direct conversations and personalized selling tactics.Why it worked: Direct messaging on Instagram provided a personalized touch that stood out from traditional cold calling and emailing methods. By engaging with business owners one-on-one, Disha was able to understand their needs and convert them into customers more effectively.PRDisha dabbled in PR by sharing her story on various platforms, which ultimately led to an interview being published on Lifehack.org and syndicated to a wider audience. This exposure caught the attention of an executive producer at Shark Tank, leading to an invitation to pitch on the show.Why it worked: Leveraging PR helped Disha's story reach a larger audience, showcasing her unique journey as a young entrepreneur and gaining attention from influential platforms like Shark Tank. This exposure opened doors to opportunities like Stanford's StartX accelerator and generated traction for Savy Sales.Personalized Selling and Optimum CommunicationThrough direct communication channels like Instagram and PR efforts, Disha focused on personalized selling tactics tailored to the needs of her potential customers. This approach helped build strong relationships and gather valuable feedback, fueling the development of Savy Sales.Why it worked: Personalized selling and selecting the optimum communication channel allowed Disha to connect with customers on a deeper level, understand their pain points, and showcase the value proposition of her products effectively. This approach laid the foundation for building long-lasting partnerships with businesses and driving growth for Savy.