How To Cross-Promote A TikTok

How To Cross-Promote A TikTok

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Social Media (Organic)

What Is TikTok Cross Promoting?

Cross promoting TikTok content refers to sharing your TikTok content on other social media platforms. The idea behind content cross-promoting is to get more views on your TikTok content.

For example, if you have a large number of followers on your Instagram profile, sharing TikTok content on Instagram notifies your Instagram followers that you have a TikTok while generating views from the IG followers.

So, how can you cross-promote TikTok content? Keep reading to find out.

Key Takeaways

  • Cross-promoting TikTok saves you the time and effort going into content production.
  • If you are looking for a way to increase TikTok subscribers, focus on content cross-promoting
  • Cross-sharing content with the TikTok logo lets your social media followers know you have a TikTok account
  • Cross-promoting TikTok is an excellent way to ensure content reaches the largest audience possible

How TikTok Cross-Promote Works

Have you come across content with a TikTok logo on your Instagram/Facebook feed? That is exactly how cross-promoting TikTok content works.

Basically, the concept involves identifying a TikTok video with high engagement levels and sharing it on Instagram or another social media platform where you have a high number of active followers.

When your Instagram followers come across the video, they are likely to find you in TikTok and even watch more TikTok content.

Ultimately, you are using the same content (TikTok Video) to grow following across the social media channels.

Cross promoting TikTok content could mean:

  • More TikTok Content exposure for less cost
  • Conversion rate optimization strategy
  • Increased TikTok Engagement
  • Reaches a broader community and creates potentially more qualified leads/sales

Examples Of TikTok Cross Promoting

How Ulta Beauty Is Promoting TikTok Content On Instagram

For Ulta Beauty, one way to promote their TikTok content is by sharing on Instagram.

Here is an example of their TikTok content shared on Instagram.


Sharing TikTok content on Instagram leaves the Instagram followers wanting to go back to TikTok for more of the same content.

How Ryan Serhant Is Engaging IG Followers through TikTok Content

Ryan Serhant is a top realtor in the US. He uses Tiktok content to engage his IG followers. By cross-promoting Tiktok content on Instagram, he is also gaining Tiktok subscribers. Besides, he saves the time he would have taken to create a separate video to be used on his social media channels.


How To Cross-Promote TikTok Content

To post TikTok content directly to other social media channels, you need to save the TikTok content directly to your device.

To save your TikTok video directly to your camera, simply follow the steps below:

  • Open your published TikTok video
  • Tap share
  • Click “save to album”

Once the TikTok video is saved on your device, you can upload it to whichever social media platform you prefer. To increase the number of views, consider promoting the video.


Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • David Gitonga, Writer @ Starter Story
  • Ankita Ghosh
Pat Walls,  Founder of Starter Story

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