Finty

How Our Financial Products Company Got Acquired After Only 15 Months

November 19th, 2019
Kwok Zhong Li
Founder, Finty
3
Founders
0
Employees
Finty
from Singapore, Singapore
started April 2017
3
Founders
0
Employees
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Hello! Who are you and what business did you start?

I am Zhong Li, Co-founder of Finty, Singapore’s first rewards-based financial marketplace that focused on credit cards and personal loans. Our direction is to make financial decisions simple, enjoyable, and rewards-driven. It’s the first financial marketplace in Singapore to offer cash rewards (Finty rewards) based on a revenue-sharing model.

In Jul 2018, Finty was acquired by Australia financial comparison leader, Credit Card Compare (CCC) for a seven-figure sum, 15 months after the company was launched.

how-our-financial-products-company-got-acquired-after-only-15-months
Left to right: David Boyd (CCC), Kwok Zhong Li (Finty), Andrew Boyd (CCC)

What's your backstory and how did you come up with the idea?

Prior to Finty, I was the Vice President of Ebusiness at OCBC Bank. I worked on different financial products and my...

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