Stryve

On Creating A High-Protein, Zero-Sugar Biltong Snack And Growing The Company To 100+ Employees

Joe Oblas
Founder, Stryve
3
Founders
107
Employees
Stryve
from Plano, Texas
started July 2017
3
Founders
107
Employees
market size
$449B
avg revenue (monthly)
$438K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Instagram, Shopify, MailChimp
time investment
Full time
pros & cons
35 Pros & Cons
tips
12 Tips
Discover what tools recommends to grow your business!
social media
productivity
Discover what books Joe recommends to grow your business!
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Hello! Who are you and what business did you start?

I am Joe Oblas, the Co-CEO of Stryve Beef Biltong. Stryve Beef Biltong is an all-natural, good-for-you snack made from 100% American beef that’s high in protein and zero sugar. At Stryve, we’re on a mission to help America snack better. In case you haven’t heard of biltong before, it’s made with a process for preserving meat that originated centuries ago in South Africa using just meat, vinegar, and spices.

on-creating-a-high-protein-zero-sugar-biltong-snack-and-growing-the-company-to-100-employees

Biltong boasts 50% more protein in every bite than traditional jerky but has zero sugar. We offer delicious, flavorful biltong in slices, sticks, and slabs made with simple ingredients and nothing artificial. Stryve is free of MSG, nitrates, preservatives, sugar, and gluten.

I am extremely passionate about health and fitness and it’s why I teamed up with two buddies and to start Stryve. In under three...

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