Greenbelly Meals

On Starting A Backpacking Meals Brand That's Grown 50% Every Year

Christopher Cage
Founder, Greenbelly Meals
1
Founders
6
Employees
Greenbelly Meals
from Atlanta
started March 2015
1
Founders
6
Employees
market size
$465B
starting costs
$18.9K
gross margin
43%
time to build
180 days
average product price
$10
growth channels
SEO
business model
content-library
best tools
Instagram, Ecommerce Fuel, Upwork
time investment
Full time
pros & cons
24 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
hiring
social media
crowdfunding
freelance
education
Discover what books Christopher recommends to grow your business!
Want more updates on Greenbelly Meals? Check out these stories:

What is up? Chris Cage here, founder of Greenbelly Meals. Greenbelly makes ready-to-eat backpacking meals. Each meal pouch comes with two fluffy meal bars inside that together provide over 650 calories and high levels of protein, fats, fiber, carbohydrates, and sodium. We use natural ingredients to provide a fast and convenient, real MEAL on the trail (not a 200 calorie snack bar). Some have called them ‘cereal bars on steroids’.

We have grown over 50% every year since I started the business over 5 years ago.

on-starting-a-ready-to-eat-backpacking-meals-and-grown-50-yearly

What's your backstory and how did you get into entrepreneurship?

I grew up hiking and backpacking as a Boy Scout in Georgia. We spent a lot of time on trails in the foothills of the Appalachian Mountains, specifically along the Appalachian Trail. I learned about this 2,200-mile...

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