How Latina Entrepreneur Babba Rivera Grew Ceremonia to $100K in 100 Days
March 9th, 2025
Founded By
Babba Rivera
Monthly Revenue
$30K
Starting Costs
$300K
Days To Build
60
Founders
1
Profitable
Yes
Days To Build
60
Year Started
2020
Customer
B2C
Founded By
Babba Rivera
Monthly Revenue
$30K
Starting Costs
$300K
Days To Build
60
Founders
1
Profitable
Yes
Days To Build
60
Year Started
2020
Customer
B2C
Who is Babba Rivera?
Babba Rivera is a Latina entrepreneur originally from Chile who grew up in Sweden; she founded Ceremonia after working in high-profile marketing roles at Uber and Away, as well as establishing her own brand marketing agency, ByBabba. Her journey is deeply connected to her Latinx heritage and aims to address the lack of representation in the beauty industry through culturally enriching and clean haircare products.
What problem does Ceremonia solve?
Ceremonia helps customers achieve healthier hair by prioritizing scalp care with clean, toxin-free products, addressing common hair issues caused by harmful chemicals prevalent in traditional haircare routines.
Ceremonia
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
03 Dec 2024—Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driv…
11 Dec 2020—Babba Rivera is a true force of nature with a list of achievements to boot. From leading marketing teams at Away and Uber to building HER, a community for women developing their ca…
05 May 2021—Ceremonia, the clean hair care brand rooted in Latinx heritage, launched in October 2020 with a clear mission: to cater to the diversity of the Latinx community and in turn, cultiv…
27 Nov 2023—When Babba Rivera hops on our Zoom call toward the end of October, the Ceremonia founder is wrapped up in blankets and looking cozy. She’s in her house in upstate New York, a place…
01 Mar 2023—When Babba Rivera had the spark moment to launch Ceremonia, it was the result of identifying a void in the market for a haircare brand focused on getting to the root cause of hair …
09 Apr 2021—In this episode, we talk about Babba's humble upbringing in Sweden, her relentless curiosity, her time at uber and (then startup) away, her plan to build the next clean haircare be…
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