How Latina Entrepreneur Babba Rivera Grew Ceremonia to $100K in 100 Days

March 9th, 2025

Founded By
Babba Rivera
Monthly Revenue
$30K
Starting Costs
$300K
Days To Build
60
Founders
1
Profitable
Yes
Days To Build
60
Year Started
2020
Customer
B2C

Who is Babba Rivera?

Babba Rivera is a Latina entrepreneur originally from Chile who grew up in Sweden; she founded Ceremonia after working in high-profile marketing roles at Uber and Away, as well as establishing her own brand marketing agency, ByBabba. Her journey is deeply connected to her Latinx heritage and aims to address the lack of representation in the beauty industry through culturally enriching and clean haircare products.

What problem does Ceremonia solve?

Ceremonia helps customers achieve healthier hair by prioritizing scalp care with clean, toxin-free products, addressing common hair issues caused by harmful chemicals prevalent in traditional haircare routines.

Ceremonia

Ceremonia

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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