Ceremonia

How Latina Entrepreneur Babba Rivera Grew Ceremonia to $100K in 100 Days

March 9th, 2025

Founded By

Babba Rivera

Days To Build

Founders

Profitable

Yes

Days To Build

Year Started

2020

Customer

B2C

Founded By
Babba Rivera: Days To Build
60: Founders
1

Profitable
Yes: Days To Build
60: Year Started
2020

Customer
B2C

Who is Babba Rivera?

Babba Rivera is a Latina entrepreneur originally from Chile who grew up in Sweden; she founded Ceremonia after working in high-profile marketing roles at Uber and Away, as well as establishing her own brand marketing agency, ByBabba. Her journey is deeply connected to her Latinx heritage and aims to address the lack of representation in the beauty industry through culturally enriching and clean haircare products.

What problem does Ceremonia solve?

Ceremonia helps customers achieve healthier hair by prioritizing scalp care with clean, toxin-free products, addressing common hair issues caused by harmful chemicals prevalent in traditional haircare routines.

Ceremonia

How did Babba come up with the idea for Ceremonia?

Ceremonia's inception was deeply rooted in Babba Rivera's personal journey and her desire to bridge cultural gaps in the beauty industry. Growing up as the daughter of a Chilean hairdresser in Sweden, Babba observed the profound disconnect between her...

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