How Latina Entrepreneur Babba Rivera Grew Ceremonia to $100K in 100 Days
March 9th, 2025
Founded By
Babba Rivera
Monthly Revenue
$30K
Starting Costs
$300K
Days To Build
60
Founders
1
Profitable
Yes
Days To Build
60
Year Started
2020
Customer
B2C
Who is Babba Rivera?
Babba Rivera is a Latina entrepreneur originally from Chile who grew up in Sweden; she founded Ceremonia after working in high-profile marketing roles at Uber and Away, as well as establishing her own brand marketing agency, ByBabba. Her journey is deeply connected to her Latinx heritage and aims to address the lack of representation in the beauty industry through culturally enriching and clean haircare products.
What problem does Ceremonia solve?
Ceremonia helps customers achieve healthier hair by prioritizing scalp care with clean, toxin-free products, addressing common hair issues caused by harmful chemicals prevalent in traditional haircare routines.
Ceremonia
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Sources (6)
4 articles · 1 podcast · 1 youtube
medium.com
Article
·
2020
Heritage in Hair: A Conversation with Babba Rivera, Founder and CEO of Ceremonia
Babba Rivera is a true force of nature with a list of achievements to boot. From leading marketing teams at Away and Uber to building HER...
prnewswire.com
Article
·
2021
Ceremonia, the clean hair care brand rooted in Latinx heritage, launches and outperforms projections by over 50%.
Ceremonia, the clean hair care brand rooted in Latinx heritage, launched in October 2020 with a clear mission: to cater to the diversity ...
latina.com
Article
·
2023
Ceremonia’s Babba Rivera Keeps Proving People Wrong
When Babba Rivera hops on our Zoom call toward the end of October, the Ceremonia founder is wrapped up in blankets and looking cozy. She’...
forbes.com
Article
·
2023
Sephora, A New CCO And A Celebration Of Latinx Roots: Babba Rivera Is Building A Haircare Empire With Ceremonia
When Babba Rivera had the spark moment to launch Ceremonia, it was the result of identifying a void in the market for a haircare brand fo...
shopify-masters.simplecast.com
Podcast
·
2024
Differentiation Strategies Every Founder Needs to Hear
Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for b...
youtu.be
YouTube
·
2021
The Story Behind Building The Next Great Beauty Brand ft. Babba Rivera | The Life Of A Rebel
In this episode, we talk about Babba's humble upbringing in Sweden, her relentless curiosity, her time at uber and (then startup) away, h...
