Capo

How Dan Wilkins Grew a Clothing Brand from £250 to £15M

January 10th, 2025

Founded By

Dan Wilkins

Monthly Revenue

$500K

Starting Costs

$250

Founders

Profitable

Yes

Year Started

2017

Customer

B2B & B2C

Founded By
Dan Wilkins: Monthly Revenue
$500K: Starting Costs
$250

Founders
2: Profitable
Yes: Year Started
2017

Customer
B2B & B2C

Who is Dan Wilkins?

Dan Wilkins, a Blackburn native, co-founded CAPO Clothing, initially starting with £250 and drawing motivation from personal hardships, including the loss of his father and brother; he also serves as a commercial officer for Blackburn with Darwen Council.

Dan Wilkins

What problem does Capo solve?

Capo caters to style-conscious customers seeking affordable, high-quality athleisure wear, making fashion accessible without sacrificing quality or design.

How did Dan come up with the idea for Capo?

Dan Wilkins, one of the co-founders of Capo, started his journey with a clear observation: there was a gap in the market for accessible and stylish men's clothing. During the early days, he and his business partner, Adam Morning, began modestly by focusing on hats, an item that required less investment and allowed them to test demand without significant risk.

Dan's personal experiences heavily influenced his drive. After the passing of...

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