How Zenmaid Grew

“We maintain two Facebook groups: The ZenMaid Mastermind, which welcomes everyone in the industry, and the ZenMaid Inner Circle, which is exclusive to our software users and trial members. These communities are central to the broader ZenMaid ecosystem.”

Indie Hackers high

“If they try to come in and compete with Zenmade on SEO, it's like, you know, I like, I take all the articles or sorry, I took all the videos from the maid summit, give them to like, you know, quality writers and then have them turned into like really, really high quality articles. So like, you kn...”

Spotify high

“My Co-Founder spent about six months coding while I jumped on the phones and was doing cold calls and cold emailing to maid services like all over the, the US. And, yeah, we essentially, we launched about six months later, brought on like maybe three, four customers at the beginning and the cold ...”

Nuoptima high

“We had had Google Ads running from the very beginning, that like from day one, we had about $100 a month in Google Ads. So that’s like, one click a day, right? So very, very small amount, but I’d seen that working at my maid service and it really like, just like, “okay, we know we’re going to get...”

Nuoptima high

“We definitely tried to cast a wide net of like, I tried to make sure early on that we were essentially visible on every marketing platform. So whether it was Facebook, Google, Capterra, LinkedIn, we’re just trying to kind of be everywhere.”

Nuoptima high

“Mixed in with that was also one lucky partnership that actually came from our cold email process. It wasn't actually a cold email, it was actually like a LinkedIn outreach that was like kind of part of like the same like outreach campaign that we were doing that turned into a partnership with an ...”

Spotify high

“We got lucky with an early partnership that, combined with our cold email efforts, helped us reach about 200 users and created a strong foundation. Today, partnerships are central to our marketing strategy.”

Indie Hackers high

“We've been creating content since the early days, documenting what works for us and other successful businesses in our space. The ZenMaid magazine (our blog) and YouTube channel are showing promising growth.”

Indie Hackers high

“I made an effort to reach out, especially after we found our first partnership. I made an effort to reach out to industry influencers, to consultants, to folks like that.”

Spotify high

“Our newest initiative is the Filthy Rich Cleaners podcast, currently at about ten episodes. Having launched it with our established, trusted audience base, we're seeing impressive numbers and believe it will become a significant growth driver.”

Indie Hackers high

“Sometime in that, in that like phase is when we began to get more of the inbound marketing working. And so, so around there, so, so it was essentially outbound for maybe the first year, year and a half, and then around 18 months in, then we began to see people coming to us, hearing about it from ...”

Nuoptima high

“Just by offering, you collect some of the social capital, even if they don't say yes, right? That me just saying, hey, Mash, can I make an intro for you to this person? Even if you go, no, the fact that I asked means you're going to think just a little bit more highly of me in your head.”

Spotify high

“The Maid Summit has run annually since 2018/2019. It's the world's first and largest virtual summit for Maid Service owners, which feeds into our paid ads and partnerships, enhances content marketing and strengthens the community.”

Indie Hackers high

“When we did the very first maid summit, I sent out 35 invitations on Sunday night and I had 21 confirmations when I woke up on Monday morning.”

Spotify high

“Kate posted flyers for her house cleaning services and landed a few jobs.”

Zenmaid high

“Partway through, Roman built a website to increase visibility. This was a turning point for the business because his website became a lead-generating machine where clients booked and paid for cleaning directly on the site. His new website started receiving 1,000+ views each month with a good conv...”

Zenmaid high

“When I was starting the business, I would cold email everyone, and then everyone that I cold emailed, I would also call. At some morning when I had time or on Saturdays, I would take Adderall and just call all day.”

Spotify high

“We just use Yelp. Any directory. We could have used Google, but I essentially just had a VA and just said, here's a list of the 100 biggest cities in the United States. Just go in and search these locations on Yelp.”

Spotify high

“We actually ran paid ads for ZenMade since day one, but at a very, very small amount. So literally, because we wanted to have just a very consistent amount of traffic, but I'm always about consistency. We started out spending just $5 a month. a day or whatever the minimum ad spending is $5 a day ...”

Spotify high

“"The instant booking form turns our website visitors into customers consistently, which allows us to book business without a sales call."”

Zenmaid high

“If somebody tried to come in and to beat Zenmade by copying our distribution models, they would have zero chance for someone to come in and to beat Zenmade right now, they've got to come in and use Snapchat or Tik TOK or some other like social media platform that we're not active on yet to get th...”

Spotify high

“My Co-Founder spent about six months coding while I jumped on the phones and was doing cold calls and cold emailing to maid services like all over the, the US. And, yeah, we essentially, we launched about six months later, brought on like maybe three, four customers at the beginning and the cold ...”

Nuoptima high

“"[ZenMaid’s] cleaning business software saves us time on invoicing, payroll, scheduling, confirmation, etc. Instead of spending all day doing these tasks, ZenMaid is able to do all this in a matter of minutes with a few simple clicks. This allows me to focus on other ventures during the day, and ...”

Zenmaid high

“In 2015 is when we launched the Zenmaid mastermind. So that's when we built a community for, um, for our actual niche. So that was one of the first sort of marketing things that we did that put us on the map.”

Spotify high