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Zapier
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Researched profile. Starter Story's AI research system compiled this page from 66 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Zapier Makes Money

Automation tool connecting over 8,000 apps effortlessly.

How did Zapier monetize?

Summary of the sourced claims below

Zapier monetized primarily through recurring subscription fees, with most customers paying between $19.99 and $49 per month. Initially, during the beta phase, Zapier charged a one-time fee that started at $100 and eventually dropped to around $10.

Revenue sources

2 sources · grouped by how Zapier makes money

  • Recurring subscriptions

    · 7 mentions · 7 sources
    “Zapier was able to charge a $100 one-time fee during the beta which eventually dropped to $10 as the product got more attention.”
    high
    Show 6 more quotes
    “we charged as little as $1, and eventually it settled in around $5 or $10 to get into the beta towards the end.”
    high
    “$14.4M Revenue”
    high
    “most customers pay $19.99 or $49 per month”
    high
    “We would Nice try. Hundreds of millions of dollars based on that, we can say.”
    high
    “He scaled his company with just $1.4 million in funding to over $140,000,000 in ARR and a $5 billion valuation.”
    high
    “I think I pay 30 bucks a month.”
    high

  • One-time / lifetime deals

    · 3 mentions · 3 sources
    “We made people pay a one-time fee to get into our beta. For the first few people, we charged $100 for access to the beta for as long as the beta lasts.”
    high
    Show 2 more quotes
    “contracts, which starts free and runs up to $599 per month”
    high
    “For zaps, we have a couple of—these are such random use cases, but one example of that would be that as part of our Pro offering we pair you up for a monthly one-on-ones with a stranger.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Zapier’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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