Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How YourMove AI Grew
AI dating assistant for effortless connections.
How did YourMove AI grow?
YourMove AI grew through a combination of marketing channels including social media advertising, email marketing, Google Ads, and Reddit communities focused on optimizing dating apps. The company also gained significant media attention from major news outlets, which helped establish domain credibility but did not directly bring in users. This media exposure enabled a strong SEO strategy that drove a substantial portion of the website's traffic. Additionally, the founder outsourced work to a team of contractors while maintaining a full-time job, allowing the business to scale.
Channels
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Reddit
· 2 mentions · 2 sources“I did everything from Reddit. ... I did Reddit. ... I found like small communities. So for me, this was our swipe helper. There was a subset. There was a couple of subreddits of people that like were very focused on like optimizing their dating apps. I started posting on those, and I got some ear...”
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“At first it was, I think the early amounts, there was a lot of like, I did everything from Reddit. I was at one point, because I really didn't fucking know any better, was handing out flyers in Washington Square Park here in New York. Spoiler, it did not work that well. I did Reddit. I did a litt...”
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SEO
· 2 mentions · 2 sources“The PR itself didn't generate any money, but allow us like a really good SEO strategy. We had very good domain authority at the door. With that domain authority, he built an SEO machine that drove half his traffic all the way to 30k a month.”
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“The PR itself didn't generate any money, but allowed us like a really good SEO strategy. We had very good domain authority at the door. With that domain authority, he built an SEO machine that drove half his traffic all the way to 30k a month.”
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Press
· 2 mentions · 2 sources“because it was so early, my app also started to get media attention. So I wound up being on a lot of major news channels, Wall Street Journal, Washington Post. That got me a lot of media coverage. ... But what it did give me was domain credibility.”
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“We were early to this so there was also a lot of excitement around AI, so a lot of getting a lot of media attention. At one point I was on like Fox, CNBC, Wired, Washington Post. But here's a twist. These PR articles didn't actually bring in users. It gave him something a lot more valuable.”
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Pay Per Click Advertising
· 2 mentions · 2 sources“The other thing, we wound up trying a bunch of different marketing channels, but we also wound up doing a decent bit of Google Ads. I think one lesson there is we had a variety of products, and for some of those, ads worked quite well.”
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“I did a little bit of Google Ads. ... We also wound up doing a decent bit of Google Ads. I think one lesson there is we had a variety of products, and for some of those, ads worked quite well.”
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Advertising on social media
· 1 mention“people that helped me manage ads”
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Email marketing
· 1 mention“people that helped me write email sequences”
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Offline advertising
· 1 mention“I was at one point, because I really didn't fucking know any better, was handing out flyers in Washington Square Park here in New York. Spoiler, it did not work that well.”
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How 3,283 businesses grow
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Referral/Word-of-mouth64%
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Social media64% ◀
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Search/SEO58% ◀
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Email47% ◀
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Community37% ◀
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Content/Inbound35%
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Partnerships32%
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Events24%
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Paid ads23% ◀
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Outbound/Sales19%
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Press/PR17% ◀
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Marketplaces/App stores12%
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Podcasting4%
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Influencer partnerships3%
