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Researched profile. Starter Story's AI research system compiled this page from 25 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
WP Fusion logo

How WP Fusion Grew

WordPress plugin for CRM integration and automation.

How did WP Fusion grow?

Summary of the sourced claims below

WP Fusion grew through multiple channels including content marketing, which was a significant time investment involving blog posts, videos, and newsletters. They also expanded their email marketing by sending monthly newsletters and increasing email list growth through updated pricing strategies that encouraged free plugin downloads. Partnerships and cross-promotion with CRM and plugin companies helped build mutual backlinks, while social media advertising and live streams on platforms like Facebook and YouTube engaged potential customers. Participation in industry events such as WordCamp Europe, WordCamp US, and sponsoring WordCamp Asia contributed to their growth by fostering community connections.

Channels

10 channels · grouped by how WP Fusion grows

  • Affiliate program

    · 2 mentions · 2 sources
    “Commissions paid to affiliates: $6,020 (-48%)”
    medium
    Show 1 more quote
    “Commissions paid to affiliates: $11,643 (+2%)”
    medium

  • Email List Growth

    · 2 mentions · 2 sources
    “We also updated our pricing table to more prominently feature our free plugin, and instead of sending people to WordPress.org, we first collect their email address and deliver the plugin files from this site. Free download opt-ins roughly doubled after adding the free tier to the pricing column i...”
    high
    Show 1 more quote
    “We’ll also make more use of our mailing list as new content is published.”
    high

  • SEO

    · 2 mentions · 2 sources
    “For the our most popular integration combinations (i.e. Events Calendar + Mailerlite, LearnDash + ActiveCampaign, etc) we already have the top organic results anyway.”
    high
    Show 1 more quote
    “I’m mostly interested in tracking the new customer refund rate because it means our SEO, marketing, and documentation are aligned with the product experience.”
    high

  • LinkedIn

    · 1 mention
    “We ran three live-streams, simulcast to the website, YouTube, and Facebook, where we explored different use-cases for WP Fusion, and answered audience questions in real time.”
    high

  • Newsletter

    · 1 mention
    “Begun sending a monthly newsletter to customers and prospects, with a summary of the new features and integrations released that month, links to new content on our blog and YouTube, and featuring case studies and success stories from users.”
    high

  • Content marketing

    · 1 mention
    “In 2024 I spent 761 hours working on WP Fusion (+6%) The time breakdown is similar to last year’s, though this year I’ve added a category specific to Content Marketing (blog posts, videos, newsletters)... Content Marketing was the third most time-consuming task in 2024, after support and developm...”
    high

  • Advertising on social media

    · 1 mention
    “We ran a Facebook ad campaign with a lookalike audience based on our existing customer base, as well as a retargeting pixel to show ads to folks who visited the site but hadn’t bought yet.”
    high

  • Events

    · 1 mention
    “I wrote last year that I wanted to attend more in-person events, and I did it! 🎉. I traveled to WordCamp Europe in Athens in June, and WordCamp US in DC in August, where I got to meet up with almost all of my mastermind group in person ... I had so much fun at both WordCamps that I was inspired t...”
    high

  • Partnerships

    · 1 mention
    “Started cross-promotion initiatives with the CRMs and plugin companies we integrate with, to try and build mutual backlinks.”
    high

  • Organic social media

    · 1 mention
    “Published 20 new blog posts, with a mix of reviews, technical tutorials, and introductory guides for beginners. Published 19 videos to our YouTube channel, four live streams, and a series of “shorts” (which have performed surprisingly well).”
    high

How 3,091 businesses grow

Of businesses with mapped growth channels, the share using each — WP Fusion’s highlighted.
  • Referral/Word-of-mouth
    66%
  • Social media
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    48% ◀
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    33% ◀
  • Events
    25% ◀
  • Paid ads
    24%
  • Outbound/Sales
    19%
  • Press/PR
    18%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Building in public
    3%
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