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Why We Buy
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Researched profile. Starter Story's AI research system compiled this page from 52 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Why We Buy Makes Money

Newsletter focused on buyer psychology insights

How did Why We Buy monetize?

Summary of the sourced claims below

Why We Buy monetizes primarily through recurring subscriptions, having grown to over 280,000 subscribers and generating significant monthly recurring revenue. Additionally, it earns income from consulting services initiated through a newsletter and from one-time product sales such as Clarity Call Cheatsheets and strategic frameworks like Wallet Opening Words and the Painkiller Messaging System. The business also generates revenue from advertising space sold in its newsletters and from sponsorships and partnerships attracted by its approach to buyer psychology.

Revenue sources

4 sources · grouped by how Why We Buy makes money

  • One-time / lifetime deals

    · 4 mentions · 4 sources
    “So we have a few lines of revenue ... a lot of businesses that are content focused and launch products and sell digital products like we do, it's very spiky right now. So we might have, like, you know, a month where we're doing, like, 400, 000. And then the next two months, like 10, 000, like it'...”
    high
    Show 3 more quotes
    “Katelyn’s tools—like Wallet Opening Words and the Painkiller Messaging System—aren’t just digital products. They’re strategic frameworks built from years of hard-earned lessons.”
    medium
    “Katelyn’s most successful products, like her Clarity Call Cheatsheets, target the specific trigger event of a founder realizing they don’t know their customers.”
    high
    “Each segment sees a flash sale for a different product on a rotating basis, so there’s always an offer running, but no one person feels like they’re being sold to all the time. New subscribers get routed into the most relevant offer based on what they said at signup.”
    high

  • Sponsorships & partnerships

    · 4 mentions · 4 sources
    “And brands started reaching out to me. Can we sponsor your newsletter? And I didn’t even know that that was something that happened. And I was like, What? No, like I’m not gonna like I figured they’d offer me like a hundred bucks. I was like, I don’t they’re I’m not gonna like do that for a hundr...”
    high
    Show 3 more quotes
    “The balance between sponsorships and product revenue …and more!”
    medium
    “Her playful, science-backed approach to buyer psychology hit a nerve—and soon, she was being courted by sponsors and fans alike.”
    medium
    “I think that for me, I've no, I've never wanted sponsored revenue to be a primary revenue source. Like for me, it's like, can we use sponsored revenue to basically cover our production costs and me still put money in my pocket so that if we did nothing else, I would be taking home some money.”
    high

  • Services & consulting

    · 2 mentions · 2 sources
    “In 2021, Katelyn started a newsletter to find consulting clients.”
    high
    Show 1 more quote
    “That vulnerability was the catalyst for a wave of unexpected opportunities—from consulting offers to major speaking gigs.”
    medium

  • Course / training sales

    · 1 mention
    “for the a long time, I was selling courses, sponsorships in my newsletter, and I wasn’t having intentional one on one connection with my buyer unless I did it intentionally.”
    high

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — Why We Buy’s highlighted.
  • Recurring subscriptions
    55%
  • Services & consulting
    29% ◀
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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