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Researched profile. Starter Story's AI research system compiled this page from 53 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Whop logo

How Whop Makes Money

Marketplace for creators to sell digital products

How did Whop monetize?

Summary of the sourced claims below

Whop monetizes primarily through marketplace commissions, charging creators either a 3% fee on direct sales or 30% if sales occur through Whop's Discover marketplace. The company's take rate has increased from 4.0% in 2022 to an estimated 5.5% in early 2025. Additionally, Whop operates a platform-wide affiliate program that pays 30% recurring commissions on referred purchases.

Revenue sources

6 sources · grouped by how Whop makes money

  • Marketplace commissions

    · 5 mentions · 5 sources
    “Whop reached $250 million in annual recurring revenue (ARR) processed through Whop rails and closed key partnerships with major influencers and trading groups.”
    high
    Show 4 more quotes
    “This platform provides these sellers with a polished, professional storefront that simplifies the payment process, ensures the seamless delivery of digital products, and helps in attracting new customers through exposure on Whop's marketplace.”
    medium
    “The company’s take rate has gradually increased from 4.0% in 2022 to an estimated 5.5% in early 2025.”
    high
    “creators can upload products for sale and pay either a 3% fee on direct sales or 30% if found through Whop’s Discover marketplace.”
    high
    “WAP was free for the first 18 months on the seller side. We didn't charge sellers anything outside of just normal Stripe fees. It was just 2.9% and 30 cents.”
    high

  • Recurring subscriptions

    · 3 mentions · 3 sources
    “Whop simplifies the process of monetizing digital content through its user-friendly dashboard, powerful analytics, and built-in payment processing that handles everything from subscriptions to one-time purchases.”
    high
    Show 2 more quotes
    “Monthly Revenue $354K”
    high
    “we were making probably like 75K a month”
    high

  • One-time / lifetime deals

    · 3 mentions · 3 sources
    “Whop simplifies the process of monetizing digital content through its user-friendly dashboard, powerful analytics, and built-in payment processing that handles everything from subscriptions to one-time purchases.”
    high
    Show 2 more quotes
    “it was $3,500 upfront for the client. And then it was $50 a month.”
    high
    “Whop started with a commission-based checkout model and rapidly iterated its MVP through Discord-sourced feedback.”
    high

  • Usage-based fees

    · 2 mentions · 2 sources
    “Bounties, an Upwork-like Whop app which lets creators crowdsource jobs like clipping & promoting content, giving them access to an on-demand social team that’s only paid on performance ($ per 1K views).”
    high
    Show 1 more quote
    “The platform handles payments via traditional methods (credit cards via Stripe, PayPal) or cryptocurrency (via Coinbase Commerce), with flexible pricing options including one-time payments, subscriptions, and waitlisted access.”
    medium

  • Affiliate / referral commissions

    · 2 mentions · 2 sources
    “Whop operates a platform-wide Affiliate program that has scaled to over 30,000 active affiliates, paying default 30% recurring commissions on referred whop purchases.”
    high
    Show 1 more quote
    “Join my Whop Affiliate community!”
    medium

  • Add-ons & upsells

    · 1 mention
    “Whop follows a B2B2C model, providing infrastructure to creators who then sell to end consumers. While positioning itself as a general digital marketplace...their Courses app saw 2,000+ downloads in May 2024 alone, demonstrating creator appetite for integrated education tools.”
    medium

How 1,861 businesses make money

Of businesses with mapped revenue sources, the share using each — Whop’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6% ◀
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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