Community for indie founders to achieve ramen profitability
Ramen Club grew through multiple channels including SEO and content creation, which were key to their growth. They also leveraged webinars by paying members to run events, helping to scale the community and utilize member talents. Additional growth came from Product Hunt launches, which directly led to new sign-ups, and from podcasts that increased awareness. Social media platforms like Twitter and communities such as Indie London also contributed to continuous growth.
“To be blunt - the way we get there is by SEO and content creation.”
“Word of mouth: If you create a nice experience, your members will tell others about it.”
“Indie London: I manage a London, UK-based community called Indie London. This is the #1 Indie Hackers community in the country, with ~800 members in Slack and on our newsletter. This plus the in-person events is a good continuous source of growth.”
“Twitter: I currently have ~3.5k followers, mainly in the maker/indie hacker world. So this is a good, cheap way of getting new members.”
“I’m conscious to also keep track of metrics directly aligning with our members' success too, such as how we get more to their ‘ramen profitable’ figure - the point at which they can survive on their project(s) without a job to supplement things.”
“Most of our costs go towards paying our members to run events, which not only helps us to scale but also means we harness the many talents of our most engaged Ramens.”
“I wanted to see if we could get at least 20 email sign-ups for our event - so created a simple landing page on Carrd with Mailchimp sign-up form. Then I posted this on the IndieBeers newsletter (~150 subscribers back then) and my Twitter account (~1k followers at the time).”
“Product Hunt: Product Hunt is very relevant for us, I’d say our three launches have directly led to 25+ sign-ups.”
“Podcasts: I’ve gone on a few people’s podcasts before, such as with Nathan Latka, Indie Bites, and Growth Today. This is a good, high-impact means of driving awareness.”