Source
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How Ramen Club Grew

Community for indie founders to achieve ramen profitability

How did Ramen Club grow?

Summary of the sourced claims below

Ramen Club grew through multiple channels including SEO and content creation, which were key to their growth. They also leveraged webinars by paying members to run events, helping to scale the community and utilize member talents. Additional growth came from Product Hunt launches, which directly led to new sign-ups, and from podcasts that increased awareness. Social media platforms like Twitter and communities such as Indie London also contributed to continuous growth.

Channels

9 channels · grouped by how Ramen Club grows
  • SEO

    · 1 mention
    “To be blunt - the way we get there is by SEO and content creation.”
    high
  • Word of mouth

    · 1 mention
    “Word of mouth: If you create a nice experience, your members will tell others about it.”
    high
  • Facebook Community

    · 1 mention
    “Indie London: I manage a London, UK-based community called Indie London. This is the #1 Indie Hackers community in the country, with ~800 members in Slack and on our newsletter. This plus the in-person events is a good continuous source of growth.”
    high
  • Organic social media

    · 1 mention
    “Twitter: I currently have ~3.5k followers, mainly in the maker/indie hacker world. So this is a good, cheap way of getting new members.”
    high
  • Online Community

    · 1 mention
    “I’m conscious to also keep track of metrics directly aligning with our members' success too, such as how we get more to their ‘ramen profitable’ figure - the point at which they can survive on their project(s) without a job to supplement things.”
    medium
  • Webinars

    · 1 mention
    “Most of our costs go towards paying our members to run events, which not only helps us to scale but also means we harness the many talents of our most engaged Ramens.”
    high
  • Reddit

    · 1 mention
    “I wanted to see if we could get at least 20 email sign-ups for our event - so created a simple landing page on Carrd with Mailchimp sign-up form. Then I posted this on the IndieBeers newsletter (~150 subscribers back then) and my Twitter account (~1k followers at the time).”
    high
  • Product Hunt

    · 1 mention
    “Product Hunt: Product Hunt is very relevant for us, I’d say our three launches have directly led to 25+ sign-ups.”
    high
  • Pilots with enterprise clients

    · 1 mention
    “Podcasts: I’ve gone on a few people’s podcasts before, such as with Nathan Latka, Indie Bites, and Growth Today. This is a good, high-impact means of driving awareness.”
    high

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Ramen Club’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%