How Wavve Grew

“So we would share these videos and they would get retweeted a lot just because a lot of them were very topical and news related. And we just started getting replies from podcasters that said, hey, I don't really care about your app, but how did you create this? How did you do this? People would D...”

Spotify high

“we were using this tool internally and sharing these videos on social media and we were really active on Twitter and Facebook and this consumer product that wasn't making any money. And it was very clear we were not going to make money with it in the current iteration of it. But we had a pretty g...”

Spotify high

“I was at a local startup event called Startup Grind and I was talking to a local founder that had just started a podcast and he was telling me about it and he was hoping to, how he's wanting to use it for his software development agency. And I just brought up and said, oh, cool. We built this thi...”

Spotify high

“It was helpful to have wave in place already because there was a subset of our wave customers and user base that we could, uh, present subtitle to, to see if they're interested. And we integrated the two products in a way where if within wave, you're captioning videos, there is a little subtitle,...”

Spotify high

“We use their live chat to give our customers real-time support. Our responsive customer support is something that’s allowed us to separate ourselves from the competition.”

Starter Story high

“One thing that worked out really well for me on subtitle was LinkedIn selling, selling on LinkedIn. ... But getting on LinkedIn and finding people that were creating videos, there was a big need for captioning on LinkedIn. ... So LinkedIn was really a great place for me to get started.”

Spotify high

“Well, we had been blogging this whole time, writing at least two blog posts a month. So we were laying down the foundation for inbound marketing as we were going through these first few months of direct outreach and trying to get customers in.”

Spotify high

“we actually started initially reaching out to all those different groups. We tried to do between 40 or 50 outbound cold emails to each one of those groups. And obviously, podcasters were the most receptive to it ... the first 10 customers were definitely just a lot of cold emails going out. Proba...”

Spotify high

“There were a lot of podcasters that were trying to figure out Instagram for promotion so I would send them DMs there and ask them to check out the product.”

Starter Story high

“We also focused heavily on content marketing. The goal was to write one blog post a week. Of course, we didn’t hit that target often but it did result in a lot of blog content on our website. We primarily focused on writing “how-to” articles on podcasting.”

Starter Story high

“We are starting to experiment with paid social advertising using Facebook, Instagram, Twitter, & Adwords. We have always had Adword campaigns running ($1-2k per month) but we weren’t tracking conversions or experimenting. We feel this a good play for our next level of growth.”

Starter Story high

“At the time...podcasters hung out in fragmented communities (Reddit, FB groups, etc.) and there weren’t many daily tech headlines talking about it.”

Starter Story medium

“We also focused heavily on content marketing. The goal was to write one blog post a week. Of course, we didn’t hit that target often but it did result in a lot of blog content on our website. We primarily focused on writing “how-to” articles on podcasting. This strategy takes a lot of patience be...”

Starter Story high

“Direct outreach was really the only way we had to generate customers on-demand. I spent the first half of 2017 mostly just emailing podcasters and hitting them up on social media.”

Starter Story high