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Wavve
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Researched profile.
Starter Story's AI research system compiled this page from
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public sources — the founder didn't write it.
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How Wavve Grew
Tool for turning audio into engaging social media videos.
How did Wavve grow?
Summary of the sourced claims below
Wavve grew through a combination of direct outreach, including cold emails and social media messaging to podcasters, which helped acquire initial customers. The company also leveraged organic social media by sharing videos that were often retweeted and sparked interest among podcasters. Word of mouth played a significant role, as satisfied customers recommended Wavve to others and shared their content. Additionally, Wavve utilized content marketing by regularly blogging about podcasting topics to attract inbound interest.
Channels
15 channels · grouped by how Wavve grows
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Organic social media
· 5 mentions · 5 sources“we were using this tool internally and sharing these videos on social media and we were really active on Twitter and Facebook and this consumer product that wasn't making any money. And it was very clear we were not going to make money with it in the current iteration of it. But we had a pretty g...”
highShow 4 more quotes
“We relied primarily on direct outreach via cold email and social media messaging to obtain those first customers.”
high“Clip, Share, Grow Create dynamic scroll-stoping clips from your content. Share across your social media channels with ease to expand your reach and grow your audience.”
medium“Accelerate your growth by posting high-quality shorts daily, effortlessly edited by AI ... Share your Wavve video anywhere to expand your reach across all social platforms.”
medium“By integrating Wavve’s technology, Disctopia is evolving into a comprehensive platform where creators can seamlessly host, market, and distribute their content—all in one place... Wavve’s features will be directly integrated into the platform, allowing creators to effortlessly share content acros...”
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Word of mouth
· 4 mentions · 3 sources“So we would share these videos and they would get retweeted a lot just because a lot of them were very topical and news related. And we just started getting replies from podcasters that said, hey, I don't really care about your app, but how did you create this? How did you do this? People would D...”
highShow 3 more quotes
“We have been lucky in that our product creates shareable social content. This naturally encourages word of mouth growth. Once we noticed this happening, we really doubled down on making sure our product made videos stand out on social media.”
high“We have been lucky in that our product creates shareable social content. This naturally encourages word of mouth growth. Once we noticed this happening, we really doubled down on making sure our product made videos stand out on social media.”
high““Your customer service is first rate! And just to let you know, yesterday I recommended you to a friend of mine who does weekly podcasts!””
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Direct sales
· 3 mentions · 3 sources“I was at a local startup event called Startup Grind and I was talking to a local founder that had just started a podcast and he was telling me about it and he was hoping to, how he's wanting to use it for his software development agency. And I just brought up and said, oh, cool. We built this thi...”
highShow 2 more quotes
“Getting those first 10/100+ customers was really hard. We relied primarily on direct outreach via cold email and social media messaging to obtain those first customers. Taking the time to reach out directly to customers for a $7/month plan was painful but the insights we gained from those convers...”
high““Y’all site is awesome. The biggest help for musicians is getting the WAV file and video onto YouTube. You don’t have to use all that iMovie bull. lol. I’m too dumb for all of that. So thank you!””
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Partnerships
· 3 mentions · 3 sources“It was helpful to have wave in place already because there was a subset of our wave customers and user base that we could, uh, present subtitle to, to see if they're interested. And we integrated the two products in a way where if within wave, you're captioning videos, there is a little subtitle,...”
highShow 2 more quotes
“KOCOWA ... also distributes content to local OTT and cable TV service providers including Amazon Prime Video, Google TV, Rakuten Viki, Roku, Comcast Xfinity, Xumo, and COX.”
medium“Disctopia, a leading podcast hosting and streaming platform, has acquired Wavve, the widely recognized tool that transforms audio into social media-ready videos. This strategic acquisition strengthens Disctopia’s commitment to empowering podcasters and content creators with innovative marketing t...”
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LinkedIn
· 1 mention“One thing that worked out really well for me on subtitle was LinkedIn selling, selling on LinkedIn. ... But getting on LinkedIn and finding people that were creating videos, there was a big need for captioning on LinkedIn. ... So LinkedIn was really a great place for me to get started.”
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Distribution Partnerships
· 1 mention“Wavve plans to gradually expand its global business and strengthen its strategic partnership with global media groups to facilitate joint investment in content and grow the subscriber base”
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Content marketing
· 1 mention“Well, we had been blogging this whole time, writing at least two blog posts a month. So we were laying down the foundation for inbound marketing as we were going through these first few months of direct outreach and trying to get customers in.”
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Outbound
· 1 mention“we actually started initially reaching out to all those different groups. We tried to do between 40 or 50 outbound cold emails to each one of those groups. And obviously, podcasters were the most receptive to it ... the first 10 customers were definitely just a lot of cold emails going out. Proba...”
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Twitter
· 1 mention“There were a lot of podcasters that were trying to figure out Instagram for promotion so I would send them DMs there and ask them to check out the product.”
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Optimize conversion rates
· 1 mention“We also focused heavily on content marketing. The goal was to write one blog post a week. Of course, we didn’t hit that target often but it did result in a lot of blog content on our website. We primarily focused on writing “how-to” articles on podcasting.”
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Advertising on social media
· 1 mention“We are starting to experiment with paid social advertising using Facebook, Instagram, Twitter, & Adwords. We have always had Adword campaigns running ($1-2k per month) but we weren’t tracking conversions or experimenting. We feel this a good play for our next level of growth.”
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Backlinks
· 1 mention“At the time...podcasters hung out in fragmented communities (Reddit, FB groups, etc.) and there weren’t many daily tech headlines talking about it.”
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SEO
· 1 mention“We also focused heavily on content marketing. The goal was to write one blog post a week. Of course, we didn’t hit that target often but it did result in a lot of blog content on our website. We primarily focused on writing “how-to” articles on podcasting. This strategy takes a lot of patience be...”
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Email marketing
· 1 mention“Direct outreach was really the only way we had to generate customers on-demand. I spent the first half of 2017 mostly just emailing podcasters and hitting them up on social media.”
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Great customer service
· 1 mention“We use their live chat to give our customers real-time support. Our responsive customer support is something that’s allowed us to separate ourselves from the competition.”
high
How 2,710 businesses grow
Of businesses with mapped growth channels, the share using each —
Wavve’s highlighted.
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Referral/Word-of-mouth68% ◀
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Social media59% ◀
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Search/SEO57% ◀
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Email48% ◀
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Community34%
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Content/Inbound32% ◀
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Partnerships30% ◀
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Paid ads24%
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Events24%
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Press/PR18%
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Outbound/Sales16% ◀
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Marketplaces/App stores9%
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Product expansion2%
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Brand Authenticity2%
