AI-driven social media management platform for teams
Vista Social monetizes primarily through recurring subscription plans with different pricing tiers. They also generate revenue from add-ons and upsells, such as social listening and employee advocacy features that require additional payments.
“Vista Social has 3 pricing plans: Professional: This plan costs $79 monthly ($64 on an annual plan)... Advanced: This plan costs $149 monthly ($120 on an annual plan)... Scale: This plan costs $379 monthly ($304 on an annual plan).”
“We are in a sort of a seven-figure ARR range, which we crossed into about a year ago.”
“They hit $1M ARR in under two years and now serve 10,000+ customers.”
“Monthly Revenue $83.3K”
“But my main issue with Vista Social is that you have to pay for the social listening and employee advocacy add-ons to get their full capabilities.”
“within the 12 months as the product matured, we introduced new payment plans, like the new features went on to the higher tier plans.”
“To get full listening capabilities across social media, the web, and the news, you have to pay at least $75/month per listener for the add-on.”
“If you want to add up to 25 employees, you have to pay $199 monthly for the add-on.”