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Researched profile. Starter Story's AI research system compiled this page from 34 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
viral.app logo

How viral.app Grew

Analytics platform for viral short-form video marketing.

How did viral.app grow?

Summary of the sourced claims below

viral.app grew primarily through extensive use of social media, especially TikTok, where they shared user-generated content across dozens of accounts posting explainers, demos, and reactions. They hired many content creators as interns who had experience creating viral short-form video content on TikTok and Instagram, contributing to their growth. User-generated content played a significant role, with over 1,500 unpaid videos created by fans, creators, and critics, generating millions of combined views within weeks.

Channels

16 channels · grouped by how viral.app grows

  • Carousel Ads

    · 2 mentions · 2 sources
    “We are building the easiest way to track & analyze unlimited short-form content on TikTok, Youtube & Instagram.”
    high
    Show 1 more quote
    “Most of these interns already had lots of experience in creating viral short-form video content on TikTok and Instagram.”
    medium

  • TikTok Influencer Marketing

    · 2 mentions · 2 sources
    “Most prominently, they hired lots of content creators as content interns with competitive salaries. Most of these interns already had lots of experience in creating viral short-form video content on TikTok and Instagram.”
    medium
    Show 1 more quote
    “the team went all in on social media, especially TikTok, where they shared user-generated content (UGC) across dozens of accounts posting explainers, demos, and reactions.”
    medium

  • Organic social media

    · 2 mentions · 2 sources
    “We share lots of updates & case studies to demonstrate our product.”
    high
    Show 1 more quote
    “Cluely quickly became a sensation. However, the growth was driven more by discussion than trust based on a superior product. The team went all in on social media, especially TikTok, where they shared user-generated content (UGC) across dozens of accounts posting explainers, demos, and reactions.”
    medium

  • Business cards

    · 1 mention
    “UGC (user-generated content) exploded, 1,500+ unpaid videos were created by fans, creators, and curious critics alike.”
    medium

  • Course

    · 1 mention
    “We are preparing a wider affiliate outreach on X and Youtube.”
    medium

  • Loyalty Partnership Program

    · 1 mention
    “We are building out a few free tools that should add value to our target customers and act as lead magnets.”
    medium

  • Instagram Awareness Campaign

    · 1 mention
    “Our launch announcement got 50k views and led to more than 100 sign-ups and a large number of trials.”
    high

  • Video content

    · 1 mention
    “TikTok is the reach engine. Instagram is the polish and aspiration. YouTube builds depth and trust.”
    medium

  • Craigslist

    · 1 mention
    “Under @amalfijets, they've gained about 2.8 million followers. This fits perfectly with the frameworks we've covered in building a TikTok creator network, consistent posting, character-driven hooks, and the constant tease of 'what's next.'”
    medium

  • Twitter

    · 1 mention
    “We crosspost most of our X announcements and content there (adjusted to LinkedIn style).”
    medium

  • Holiday Email Campaign

    · 1 mention
    “From the idea to launch we prepared to win our first customers on X/Twitter.”
    high

  • TikTok User Generated Content

    · 1 mention
    “TikTok videos mentioning Cluely racked up 38M+ combined views within six weeks.”
    medium

  • Engage With Competitors Followers

    · 1 mention
    “By doing so, we try to piggyback viral topics in our target group.”
    medium

  • IG Reels

    · 1 mention
    “On TikTok, the engagement rate reached 11.4%. Daily mentions of 'Cluely' on social platforms peaked at 5,800+ per day during the viral window.”
    medium

  • Great customer service

    · 1 mention
    “That’s unpaid reach and social proof, generated from content they were already creating.”
    medium

  • Webinars

    · 1 mention
    “We try to incorporate viral mobile app tactics into our B2B SaaS.”
    medium

How 2,677 businesses grow

Of businesses with mapped growth channels, the share using each — viral.app’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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