Browser-based multiplayer sailing simulator game
VibeSail grew significantly after Elon Musk endorsed the game on Twitter, which led to viral growth and increased visibility. The founder also allowed companies to purchase advertisement space within the game, which further boosted its popularity through promotions.
“Often being the only woman in the room inspired me to be more public about what I was learning and build a community on Twitter — and also contributed to my ten year goal of helping 1000 people write their first angel checks, 500 organize their first syndicate, and seeding 100 emerging managers, ...”
“He posted over 20 updates a day showing his building process, and the community grew organically.”
“My Twitter is exploding. I accidentally started a sailing metaverse.”
“And after many questions and comments from me I now have the official [ ✈️ Pieter .com Flight Simulator ] in vanilla HTML and JSIt's in my… https://t.co/pnLqN4Qung pic.twitter.com/lJb4FhYNZF— @levelsio (@levelsio) February 22, 2025 ... and the tweets about the game consistently get hundreds of th...”
“February 2025: Public launch and viral growth after Elon Musk shared it on Twitter/X”
“It took me a year to build a community of 10k incredible founders & investors, but I’ve been talking with founders & investors for the past four years.”
“Substack has done a really good job of attracting journalists, ConvertKit's done the same thing with the biggest newsletters and many of the top podcasts—it's a very, very high-quality network, and we're looking at how we can continue to grow that really quickly.”
“February 2025: Public launch and viral growth after Elon Musk shared it on Twitter/X”
“February 2025: Public launch and viral growth after Elon Musk shared it on Twitter/X”
“The game became even more popular after i started to allow companies to purchase advertisement space on the islands. Retweets have been flying and I guess everyone thinks: this is crazy let me go check it out!”
“Offers in-game advertising subscriptions ($100/month) where businesses can sponsor islands or other elements, gaining visibility among thousands of players.”
“Shortly after I spoke on a panel with him, my friend Nikhil wrote one on medical trials. Hilariously, I retweeted his announcement and was basically like — I’m doing the same for venture capital, dm me your email if you want the first draft.”
“You note that all of your deal flow is inbound from “approachable venture capital content on Twitter”. How do you approach creating venture content?”
“We have 180+ integrations, which is in stark contrast to Substack, which is all about its own ecosystem.”
“a lot of our revenue now comes from our sponsor network and working with brands and advertisers. Creators are thrilled about that, because we do all the back office for that.”
“The game went viral after Elon Musk endorsed it on X.”
“Verticals matter a lot just from marketing principles. If you're trying to get traction, do it in a small niche: big fish, small pond. We've got a big base with musicians through our FanBridge acquisition, but the biggest vertical on ConvertKit would be newsletter creators. We're really focused o...”
“Substack and SparkLoop were really the first ones to flip that equation and say, 'Forget what distribution we can provide. It's all about what distribution creators can provide to each other.' ... with almost every creator that I see that fully gets set up on the Creator Network, it quickly becom...”
“We acquired SparkLoop for their paid recommendations product, their partner network. What's really interesting about what SparkLoop built and why we acquired them instead of building our own is that theirs is an open ecosystem.”
“I’m doing the same for venture capital, dm me your email if you want the first draft.”
“Something we really stress at ConvertKit is building flywheels for your creator business—we see creators end up on this content treadmill where they're putting out a newsletter every day or every week, and they’re not monetizing it that effectively...What we emphasize with ConvertKit is building ...”
“then our launch of the creator network, which is bringing in free recommendations—all of it is about how we can give our creators new subscribers and pay them money. You’re just going to see a big shift, and that'll bring us to 100% net dollar retention.”