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Vacation Tracker
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Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Vacation Tracker Grew

Effortless PTO tracking tool for remote teams.

How did Vacation Tracker grow?

Summary of the sourced claims below

Vacation Tracker grew by leveraging integrations with platforms like Slack, Microsoft Teams, and Google Workspace, building the product around these chat-first integrations. The company also acquired customers through content marketing tailored to HR managers and by participating in conferences where the co-founder presented and used the product as an example. Customer feedback played a role in shaping the product after launch, leading to new features such as syncing with Google Calendar and adding more leave types.

Channels

13 channels · grouped by how Vacation Tracker grows

  • Integrations

    · 2 mentions · 2 sources
    “why a Slack-first approach helped Vacation Tracker differentiate itself in the market and reduce friction for users”
    medium
    Show 1 more quote
    “Request, approve, and track time off in Slack, Microsoft Teams, or Google Workspace. No more spreadsheets.”
    medium

  • Press

    · 1 mention
    “Lav's partner also talked about the idea at conferences where he was speaking, which helped get some more people on the waitlist.”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “We built a landing page for it. You know, we spent maybe $100, $200 on some Google ads and some Facebook ads.”
    high

  • Speaking at conferences

    · 1 mention
    “my partner did a couple of conferences because he goes around conferences and he does presentations. So as part of his conferences, in his conference presentations, he was basically saying, hey, we're building this thing. You know, if you want to sign up, we'll let you guys know when we launch. A...”
    high

  • Product expansion

    · 1 mention
    “we built chat first, you know, it was like slack first We really built the product around slack which other people did not do ... we built the slack integration and then we were thinking about the product from the other direction”
    high

  • Leveraging existing platforms

    · 1 mention
    “The other way that you told me that you were acquiring customers, probably not as much, but you know, maybe the 10% was through, um, through the, the app store. So we're talking about Slack. And then now I think you support Microsoft teams as well. Yeah. And Google workspaces and we have email. S...”
    high

  • Group Product Demos

    · 1 mention
    “I started kind of like, okay, let's jump on a quick call. I'll do a demo for you. And so I was demoing the product for them. And during the demos, I was asking them a lot of questions...”
    high

  • Content marketing

    · 1 mention
    “how the team leveraged content marketing to drive growth”
    medium

  • Conferences

    · 1 mention
    “my co-founder is an AWS serverless hero. So I have a very strong technical co-founder Who's also like relatively well known in the serverless community and so he gets invited to a lot of conferences and Because the product is built using serverless and then he's talking about serverless He was al...”
    high

  • Inbound

    · 1 mention
    “names kept coming into the list not many but a few were kind of coming in here and there and we would kind of onboard them and and and talk to them like and give demos to them and so forth”
    high

  • Customer feedback

    · 1 mention
    “what we expect in return from you guys is feedback. And very quickly they started using and they said, well, I need the ability to sync this with Google Calendar. No problem, we're gonna build like the sync to Google Calendar. I need more leave types. ... So we started talking to our users and we...”
    high

  • SEO

    · 1 mention
    “So we do publish some content like that, which is more tailored for like HR managers, which are kind of our audience. And you know, we don't necessarily just publish content right now that's like kind of that last mile sell, meaning like I have this problem and I'm looking for a solution and need...”
    high

  • Waitlist

    · 1 mention
    “It was like just a landing page with like, we're launching soon. Sign up here for us to let you into the beta. The classic kind of lean startup approach.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Vacation Tracker’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    18% ◀
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8% ◀
  • Brand Authenticity
    2%
  • Product expansion
    2% ◀
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