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Usermaven
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Researched profile. Starter Story's AI research system compiled this page from 34 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Usermaven Grew

AI-powered analytics for tracking customer journeys

How did Usermaven grow?

Summary of the sourced claims below

Usermaven grew primarily through word-of-mouth marketing by focusing on a small number of lifetime customers who could provide feedback and become advocates. They also leveraged email marketing by informing beta subscribers and sending them a sequence of emails about campaigns. Participation in Slack communities related to SaaS and product-led growth helped them make personal connections and invite beta users. Additionally, they used Facebook groups related to SaaS businesses to generate awareness, which was their best channel.

Channels

10 channels · grouped by how Usermaven grows

  • Email marketing

    · 2 mentions · 2 sources
    “First and foremost, we informed the beta subscribers that we had onboarded and sent them a sequence of emails about this campaign.”
    high
    Show 1 more quote
    “First and foremost, we informed the beta subscribers we had onboarded and sent them a sequence of emails about this campaign.”
    high

  • Facebook Community

    · 2 mentions · 2 sources
    “I utilized various Facebook groups related to SaaS businesses to generate more awareness about what we were building. ... This was by far the best channel for us!”
    high
    Show 1 more quote
    “To start with, I reached out to people I was connected to on various social media platforms via DMs who fit the ideal customer profile.”
    high

  • Product expansion

    · 1 mention
    “Slack communities related to software-as-a-service and product-led growth worked really well because we were able to make personal connections by participating in the community.”
    high

  • Online Community

    · 1 mention
    “We also tried to get the word out in some of the Slack communities related to SaaS and PLG (product-led growth). This also worked really well because we were able to make personal connections by participating in the discussions and then requesting permission from the admins to make a post invitin...”
    high

  • Reddit

    · 1 mention
    “Another initiative that I started but couldn’t keep-up was to share our progress and key milestones on Indiehackers which is a community of founders and developers sharing their projects and stories. ... I think there is a huge potential to generate traffic and sign-ups from Indiehackers if you c...”
    medium

  • Guest Podcast

    · 1 mention
    “We tried a few other ways to get more beta users. First of those places was Producthunt Ship where you can list upcoming products that are in the making. ... and got 61 beta subscribers from this promotion.”
    high

  • Product Hunt

    · 1 mention
    “Another initiative that I started but couldn't keep up was to share our progress and key milestones on Indie Hackers profile. I think there is a huge potential to generate traffic and signups from Indie Hackers if you can share stories, milestones, growth hacks, successes, or losses consistently.”
    medium

  • Word of mouth

    · 1 mention
    “The goal was to generate enough revenue ... and spend on marketing. However, we wanted to obtain only a small number of lifetime customers who could provide useful feedback, become enthusiastic advocates, and help us with word-of-mouth marketing without overwhelming our ability to support them.”
    high

  • Twitter

    · 1 mention
    “We took it to Twitter and started posting about our product and deal in relevant threads without being too spammy.”
    high

  • Affiliate program

    · 1 mention
    “We sent an email to our existing list of subscribers from our other products. People hate cross-promotion of products so we kept it to the bare minimum (3 emails in total) to get the word out without annoying those subscribers.”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Usermaven’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2% ◀
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